Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Maria Anna Pagnanelli"'
Publikováno v:
Technology, Business and Sustainable Development ISBN: 9781003293187
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::080dbd08f873cabe1278764c56c7a2f1
https://doi.org/10.4324/9781003293187-13
https://doi.org/10.4324/9781003293187-13
Autor:
Fabio Musso, Annarita Colamatteo, Laura Bravi, Maria Anna Pagnanelli, Federica Murmura, Marcello Sansone
PurposeThe aim of this study is to determine how the different age of consumers impacts on some factors that drive consumers to the purchasing of private label products, considering differences and similarities of behaviors.Design/methodology/approac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10e1bf53275294d31146bd54bd476d97
https://hdl.handle.net/11580/94944
https://hdl.handle.net/11580/94944
Publikováno v:
Sinergie Italian Journal of Management. :49-64
Purpose of the paper: This conceptual paper explains how the retail concept (latent concept) emerges as an ecosystem through the generation of institutional arrangements and, for this reason, through the evolution of specific institutions that affect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::297f62ee493f8fd0374403fc46a2e3fa
https://doi.org/10.7433/s107.2018.03
https://doi.org/10.7433/s107.2018.03
PurposeThis research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency.Design/methodology/approachData were collected through questionnai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2842334581cc5167cba52e25d3f671b4
https://hdl.handle.net/11576/2681629
https://hdl.handle.net/11576/2681629
Autor:
Maria Anna Pagnanelli, Marcello Sansone, Fabio Musso, Federica Murmura, Annarita Colamatteo, Laura Bravi
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783030769345
The purpose of this study is to understand which factors have influence on the private label products buying decisions. A survey was conducted on a sample of consumers of food products. The have been collected through the administration of a question
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ea9d5de5b8ad5da83f75610a7556eff
https://doi.org/10.1007/978-3-030-76935-2_6
https://doi.org/10.1007/978-3-030-76935-2_6
Dynamic capabilities are relevant in management and internationalisation strategies of companies and retailers. This paper aims to analyse retailers' dynamic capabilities to understand whether divergences emerge in the cases of international companie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::48b13698e1e3e0ebdcd8c6cb798e857a
https://hdl.handle.net/11580/92062
https://hdl.handle.net/11580/92062
Publikováno v:
MERCATI & COMPETITIVITÀ. :43-48
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28689fd6eb30ab098dbb80b46e50f312
https://doi.org/10.3280/mc2017-002003
https://doi.org/10.3280/mc2017-002003
This chapter uses a theoretical background to identify and explain a new proximity concept in retail sector. In particular, adopting a marketing and management approach, an innovative type of “proximity” is presented, explaining a set of numerous
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6da45e57dac431ed779181de97a3929a
https://doi.org/10.4018/978-1-5225-7856-7.ch014
https://doi.org/10.4018/978-1-5225-7856-7.ch014
Autor:
Maria Anna Pagnanelli, Roberto Bruni
Publikováno v:
Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018".
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5521a0a7b8ad545123c21171affb3c90
https://doi.org/10.17223/9785946218597/42
https://doi.org/10.17223/9785946218597/42
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783319920832
This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f79c3abe8fe5c2a4361792b9e6db322b
http://hdl.handle.net/11580/70507
http://hdl.handle.net/11580/70507