Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Maria Ana Vitorino"'
Autor:
Michaela Draganska, Maria Ana Vitorino
Publikováno v:
International Journal of Research in Marketing. 40:226-247
Publikováno v:
Journal of Financial Economics. 143:619-639
What are the economic determinants of a firm’s market value? We answer this question through the lens of a generalized neoclassical model of investment with quasi-fixed labor and three heterogeneous capital inputs. We estimate the structural model
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
Marketing Science. 37:883-911
This paper develops a structural model of demand and supply for tied goods that is used to quantify the impact of licensing on equilibrium prices and profits for firms in the single-serve coffee system industry.
Autor:
Oliveira, Maria Ana Vitorino
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE
Relatório de estágio de mestrado em Ciências e Tecnologias do Ambiente (área de especialização em Monitorização e Remediação Ambiental)
Com a valorização dos recursos hídricos, que se tem verificado ao longo dos últimos anos, as pr
Com a valorização dos recursos hídricos, que se tem verificado ao longo dos últimos anos, as pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c0baf3a5a85c41b95eaab478e8059d6d
Publikováno v:
SSRN Electronic Journal.
What are the economic determinants of a firm's market value? We answer this question through the lens of a generalized neoclassical model of investment with physical capital, quasi-fixed labor, and two types of intangible capital, knowledge and brand
Publikováno v:
SSRN Electronic Journal.
We develop a structural model of demand and supply for tied-goods which we estimate using aggregate data from the single-serve coffee system industry. We use the parameter estimates to quantify the impact of licensing on equilibrium prices and profit
Publikováno v:
Review of Economic Dynamics. 17:150-169
We study the role of brand capital – a primary form of intangible capital – for firm valuation and risk in the cross section of publicly traded firms. Using an empirical measure of brand capital stock constructed from advertising expenditures acc
Autor:
Maria Ana Vitorino
Publikováno v:
Management Science. 60:227-245
This paper brings structural modeling to the literature on financial research in marketing. I propose a dynamic investment-based model to understand the impact of advertising expenditures on stock returns and firm value. In addition, by interpreting