Artificial Intelligence-based Voice Assistants as Social Media Platform: Anticipated Effect on Brands During Shopping

Autor: Mari, Alex

Publikováno v: Mari, Alex Artificial Intelligence-based Voice Assistants as Social Media Platform: Anticipated Effect on Brands During Shopping. Journal of Creative Industries and Cultural Studies - JOCIS, 2022, n. 6, pp. 57-71. [Journal article (Paginated)]

Artificial intelligence (AI) technologies enable voice assistants (VA) such as Amazon Alexa and Alibaba Genie to perform activities that resemble cognitive functions associated with the human mind (Norvig, 2011). While performing complex tasks with c

Externí odkaz: http://eprints.rclis.org/43315/

AI-based voice assistants for digital marketing: preparing for voice marketing and commerce

Autor: Mari, Alex, Algesheimer, René

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf5611b5df7bd6fb70c87459b20b4236

The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing

Autor: Mari, Alex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______885::109bbde9ca9cb9696b7637ce9c584d51
https://www.zora.uzh.ch/id/eprint/197751/