Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Margot Racat"'
Autor:
Margot Racat, Jessica Lichy
Publikováno v:
Knowledge Management Research & Practice. 20:935-946
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::051a9745002c2f1f5ccb6d86f2d38d81
https://doi.org/10.1080/14778238.2022.2075807
https://doi.org/10.1080/14778238.2022.2075807
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae96ddca8ee6fc9af36429c88e04f9a3
https://doi.org/10.1007/978-3-031-24687-6_1
https://doi.org/10.1007/978-3-031-24687-6_1
Publikováno v:
Journal of Services Marketing. 36:781-799
Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better service to customers by creating augmented customer service. However, not every AR app is equally effective in improving customer experience. Investigation of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54323f65a3a1b9595b054c6854aca378
https://doi.org/10.1108/jsm-12-2020-0519
https://doi.org/10.1108/jsm-12-2020-0519
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4be1669f163adbb00628d811ba7eb718
https://doi.org/10.1007/978-3-030-89883-0_153
https://doi.org/10.1007/978-3-030-89883-0_153
Autor:
Margot Racat, Sonia Capelli
Publikováno v:
Haptic Sensation and Consumer Behaviour ISBN: 9783030369217
This chapter aims to position the sense of touch within the consumption context. The authors first define the sense of touch from cultural, sociological, psychological, and marketing perspectives. The authors provide an overview of the academic resea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afae16815341da1b159292465084ff7d
https://doi.org/10.1007/978-3-030-36922-4_1
https://doi.org/10.1007/978-3-030-36922-4_1
Autor:
Sonia Capelli, Margot Racat
Publikováno v:
Haptic Sensation and Consumer Behaviour ISBN: 9783030369217
This chapter aims to reflect on the role of intermediaries that are interfaces and how their tactile attributes are “integrated” into the processing of information by consumers when browsing and searching for products through the device. We first
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::290c71f109c3cbacb637351f7ebdc9b2
https://doi.org/10.1007/978-3-030-36922-4_3
https://doi.org/10.1007/978-3-030-36922-4_3
Autor:
Margot Racat, Sonia Capelli
Publikováno v:
Haptic Sensation and Consumer Behaviour ISBN: 9783030369217
This chapter aims to provide a set of research with specifics examples that support the development of the previous chapters. It particularly focuses on recent and relevant research on haptic interfaces (development and consumer approach) as well as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::888c8fd84ccd610920905d47e2904316
https://doi.org/10.1007/978-3-030-36922-4_4
https://doi.org/10.1007/978-3-030-36922-4_4
Autor:
Sonia Capelli, Margot Racat
Publikováno v:
Haptic Sensation and Consumer Behaviour ISBN: 9783030369217
This chapter aims to show the evolution between the different environments in which consumers and products constantly interact: Internet and associated technologies have enabled new ways of interactions through mobile devices such as consumers tend t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2233fe0ac55dbfce49ca13a206069845
https://doi.org/10.1007/978-3-030-36922-4_2
https://doi.org/10.1007/978-3-030-36922-4_2
Publikováno v:
Technological Forecasting and Social Change. 170:120900
Technology forecasting is a preliminary step in understanding social change. The response to COVID-19 will affect retailers and customers for years to come, forcing changes to interactions between individuals and technology. Innovative technologies t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5308956de293f1e8bb27ff93befa1a0f
https://doi.org/10.1016/j.techfore.2021.120900
https://doi.org/10.1016/j.techfore.2021.120900