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pro vyhledávání: '"Margarita Sahakyan"'
Autor:
Rouzanna Arakelyan, Margarita Sahakyan
Publikováno v:
Armenian Folia Anglistika, Vol 9, Iss 1-2 (11) (2013)
The concept of gender is one of the underlying means of creating effective advertising texts. The gender belonging, which ensures the impact and perception of ads, is conditioned by its thematic, linguo-stylistic and grammar characteristics. Certain
Externí odkaz:
https://doaj.org/article/f728164a7719459d950697147aba33bc
Autor:
Margarita Sahakyan, Rouzanna Arakelyan
Publikováno v:
Armenian Folia Anglistika, Vol 9, Iss 1-2 (11) (2013)
The concept of gender is one of the underlying means of creating effective advertising texts. The gender belonging, which ensures the impact and perception of ads, is conditioned by its thematic, linguo-stylistic and grammar characteristics. Certain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::547aff1f348ff223dec38f1e9cb68fa5
https://doi.org/10.46991/afa/2013.9.1-2.031
https://doi.org/10.46991/afa/2013.9.1-2.031