Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Margarita Esther Romero-Rodríguez"'
Autor:
Margarita Esther Romero-Rodríguez, María Carolina Rodríguez-Donate, Alicia María Darias-Padrón, María Del Carmen Hernández-García, María Gracia Rodríguez-Brito
Publikováno v:
CNS Spectrums. :1-35
Few studies have analyzed compulsive buying behavior in relation to a specific product. Smartphones are hugely popular products today, especially among young people. These two aspects have motivated his research into the compulsive buying behavior of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5384efa4f66a325351e2d2e5b669b3f9
https://doi.org/10.1017/s1092852921000602
https://doi.org/10.1017/s1092852921000602
Autor:
Víctor Javier Cano-Fernández, Mª Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez
Publikováno v:
British Food Journal. 123:3557-3575
PurposeThis paper compares the socio-demographic features, wine consumption preferences and habits of individuals of Generations X and Y. The influence of age, as a life cycle effect, on individuals' consumption preferences from the same generation i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b69b0aa6fb934f8bb4630245a219afb6
https://doi.org/10.1108/bfj-12-2020-1156
https://doi.org/10.1108/bfj-12-2020-1156
Autor:
María Carolina Rodríguez-Donate, Ginés Guirao-Pérez, Víctor Javier Cano-Fernández, Margarita Esther Romero Rodríguez
Publikováno v:
Studies of Applied Economics. 39
La edad del individuo se ha revelado como uno de los rasgos que conducen a comportamientos más diferenciados respecto al consumo de vino. De hecho, los más jóvenes suelen consumir menos y muestran un comportamiento diferenciado entre generaciones.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8d959488204cd832805e9bf07b72a1b
https://doi.org/10.25115/eea.v39i8.4582
https://doi.org/10.25115/eea.v39i8.4582
Autor:
Víctor Javier Cano-Fernández, María Carolina Rodríguez-Donate, Ginés Guirao-Pérez, Margarita Esther Romero-Rodríguez
Publikováno v:
British Food Journal. 122:242-257
Purpose The globalization of wine markets together with a prolonged decline in wine consumption, especially in traditional wine-producing countries such as Spain, make it more relevant than ever to study population segments such as female wine consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::188522751ac376cd06a74fc695788fe4
https://doi.org/10.1108/bfj-02-2019-0128
https://doi.org/10.1108/bfj-02-2019-0128
Autor:
Víctor Javier Cano-Fernández, Ginés Guirao-Pérez, M. Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez
Publikováno v:
Wine Economics and Policy, Vol 8, Iss 1, Pp 69-80 (2019)
The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2040a423195a61851b8cb75b06ff4c07
http://www.sciencedirect.com/science/article/pii/S2212977418300267
http://www.sciencedirect.com/science/article/pii/S2212977418300267
Autor:
M. Carmen Hernández-García, M. Gracia Rodríguez-Brito, M. Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez
Publikováno v:
Journal of Retailing and Consumer Services. 56:102155
The role of opinion leaders in disseminating information on technology-type products in the market, such as smartphones, is of great interest to tech sector companies. From a survey conducted among young university students, the main distinguishing f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1f64d5c6a60ac9958c14e8bd3232751
https://doi.org/10.1016/j.jretconser.2020.102155
https://doi.org/10.1016/j.jretconser.2020.102155
Autor:
Ginés Guirao Pérez, Victor Javier Cano Fernández, Marta Isabel López Yurda, María Carolina Rodríguez Donate, Margarita Esther Romero Rodríguez
Este artículo pretende evaluar en qué medida los rasgos socioeconómicos de los individuos influyen, por un lado, en la frecuencia de consumo de los diferentes tipos de vino y por otro lado, en el número de tipos de vino diferentes que se consumen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::ccfcc1e15aa3ab41b14f8841d6be2dc7
