Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Marek Angowski"'
Autor:
Marek Angowski, Tadeusz Zienkiewicz
Publikováno v:
Journal of Modern Science, Vol 54, Iss 5, Pp 772-788 (2023)
Objectives The organic food market is growing rapidly. More and more consumers are becoming aware of the impact of the food production methods used on health and the environment, which translates into a dynamically growing interest in organic product
Externí odkaz:
https://doaj.org/article/13a09b48f91d4cbeb1a5d513abe75349
Autor:
Marek Angowski, Tomasz Kijek
Publikováno v:
Humanities and Social Sciences, Vol 26, Iss 4, Pp 7-17 (2019)
Social media is one of the most important and popular platforms to exchange information on new products and services. Social media is particularly important for purchasing decisions by young adults, called Millennials. The main goal of the article is
Externí odkaz:
https://doaj.org/article/b67e304d4f504f498db4e9832f8f7e76
Publikováno v:
Energies, Vol 14, Iss 17, p 5272 (2021)
The paper aims to identify and explain the factors influencing the decision-making process on the behavioural intention to use home photovoltaic systems by Polish households and potential buyers. The survey was conducted in 2021 on a sample of 521 pa
Externí odkaz:
https://doaj.org/article/8c5ce9caf3b346568da78d573f087b8c
Publikováno v:
Metody Ilościowe w Badaniach Ekonomicznych. 18
Poznanie preferencji i zachowań nabycwów jest kluczowymczynnikiem decydującym o sukcesie rynkowym przedsiębiorstwa. Skutecznymarketing wymaga precyzyjnej segmentacji, zgodnie z którą tworzy sięspersonalizowaną ofertę rynkową uwzględniając
Autor:
Marek Angowski, Aneta Jarosz-Angowska
Publikováno v:
EUROPEAN RESEARCH STUDIES JOURNAL. :916-927
Purpose: The general objective of this paper was to evaluate the significance of EU designations such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG) in the food purchasing
Publikováno v:
Acta Scientiarum Polonorum. Oeconomia. 18:5-12
The aim of the publication is to identify and evaluate the factors determining the choice of organic food products, establish links between them and decide which factors determining consumer choices on the dairy products market are the main. The anal
Publikováno v:
Journal of Computer Information Systems. 60:9-17
The main aim of this article is to study the role of social media in the process of browsing through and choosing innovative products within Millennials. To verify the formulated hypotheses, we hav...
Publikováno v:
Zywnosc Nauka Technologia Jakosc/Food Science Technology Quality. 119:152-161
Przemiany zachodzące w sektorze handlowym powodują, że współczesny rynek produktów żywnościowych charakteryzuje się dużą zmiennością i nieprzewidywalnością. Znajomość i zrozumienie czynników kształtujących wybór produktów i miej
Purpose: This paper aimed to evaluate the competitive potential of the agricultural and food sector in the member states of the European Union and identify differences between them with reference to the position of such countries in international agr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88a782454e5911b02654151c11a1c2a0
https://www.um.edu.mt/library/oar/handle/123456789/78802
https://www.um.edu.mt/library/oar/handle/123456789/78802
Autor:
Marek Angowski
Publikováno v:
Annals of the Polish Association of Agricultural and Agribusiness Economists. :11-18
The aim of the considerations and analyzes presented in the publication is to approximate the importance of gender in shaping the behavior of buyers in the decision-making process. The main research goal was to assess the impact of promotional activi