Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Mardha Tri Meilani"'
Publikováno v:
Statistika, Vol 3, Iss 1, Pp 238-243 (2014)
Discrete choice modeling, a somewhat newer technique in preference structure modeling of marketing research than conjoint analysis. This model differs in that consumers are asked to view a series of competing products and select one. In this regard,
Externí odkaz:
https://doaj.org/article/ea7003bdaac146548b570820a82291bf