Visual Attention to Novel Products – Cross-Cultural Insights From Physiological Data

Autor: Isabella Rinklin, Marco Hubert, Monika Koller, Peter Kenning

Publikováno v: Frontiers in Psychology, Vol 13 (2022)

The study aims to investigate visual attention and perceived attractiveness to known versus unknown (novel) products above and beyond self-report applying physiological methods. A cross-cultural exploratory approach allows for comparing results gathe

Externí odkaz: https://doaj.org/article/b1033d9eb9b645678069d301144365ef

Effectiveness of Engagement Initiatives Across Engagement Platforms: A Meta-Analysis

Autor: Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal

Publikováno v: Blut, M, Kulikovskaja, V, Hubert, M, Brock, C & Grewal, D 2023, ' Effectiveness of Engagement Initiatives Across Engagement Platforms: A Meta-Analysis ', Journal of the Academy of Marketing Science, pp. 1-25 .
Journal of the Academy of Marketing Science, 2023 [Peer Reviewed Journal]

As part of their customer engagement (CE) marketing, firms use different platforms to interact with customers, in ways that go beyond purchases. Task-based CE strategies call for customers’ participation in structured, often incentivized tasks; exp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eb71f89019187196da86cc6b001a19a0
https://pure.au.dk/portal/da/publications/effectiveness-of-engagement-initiatives-across-engagement-platforms-a-metaanalysis(d62dc37b-1479-4543-a895-91027205168e).html

Digital maturity: Development and validation of the Digital Maturity Inventory (DIMI)

Autor: Franziska Laaber, Arnd Florack, Teresa Koch, Marco Hubert

Publikováno v: Laaber, F, Florack, A, Koch, T & Hubert, M 2023, ' Digital Maturity: Development and Validation of the Digital Maturity Inventory (DIMI) ', Computers in Human Behavior, vol. 143, 107709 . < https://www.sciencedirect.com/science/article/pii/S0747563223000602?via%3Dihub >
Aarhus University

Building on research of psychosocial maturity and self-determination theory, we introduced and investigated the concept of digital maturity as a novel view on young people’s digital technology use. We conceptualized digital maturity as the self-det

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e84ca71c2368a414f9b1a702a039e98c
https://doi.org/10.1016/j.chb.2023.107709

The influence of acceptance and adoption drivers on smart home usage

Autor: Christian Brock, Ruby Wenjiao Zhang, Vincent Koch, Marco Hubert, René Riedl, Markus Blut

Publikováno v: Hubert, M, Blut, M, Brock, C, Zhang, R W, Koch, V & Riedl, R 2019, ' The influence of acceptance and adoption drivers on smart home usage ', European Journal of Marketing, vol. 53, no. 6, pp. 1073-1098 . https://doi.org/10.1108/EJM-12-2016-0794

Purpose This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e9f5437ccdce5b7f553216e4d4aaed97
https://doi.org/10.1108/ejm-12-2016-0794

It’s About the Process, Not the Result: An fMRI Approach to Explore the Encoding of Explicit and Implicit Price Information

Autor: Marc Linzmajer, Mirja Hubert, Marco Hubert

Publikováno v: Linzmajer, M, Hubert, M & Hubert, M 2021, ' It’s About the Process, Not the Result: An fMRI Approach to Explore the Encoding of Explicit and Implicit Price Information ', Journal of Economic Psychology .
Linzmajer, M, Hubert, M & Hubert, M 2021, ' It's about the process, not the result : An fMRI approach to explore the encoding of explicit and implicit price information ', Journal of Economic Psychology, vol. 86, 102403 . https://doi.org/10.1016/j.joep.2021.102403

This research examines the neurophysiological correlates of consumers’ price memory processes. We focus on the explicit and implicit dimensions of consumers’ price knowledge and use an experimental functional Magnetic Resonance Imaging (fMRI) stu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8cb64596c625b35b9a9f6db2593a202d
https://pure.au.dk/portal/da/publications/its-about-the-process-not-the-result-an-fmri-approach-to-explore-the-encoding-of-explicit-and-implicit-price-information(e11d96a5-ff4b-4c95-a500-25d35a376d3c).html