Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Marco Escadas"'
Autor:
Ricardo Cayolla, Marco Escadas, Brian P. McCullough, Rui Biscaia, Ana Cabilhas, Teresa Santos
Publikováno v:
Heliyon, Vol 9, Iss 11, Pp e21758- (2023)
Environmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relat
Externí odkaz:
https://doaj.org/article/a03153372a7644b2aee1f1838ee63694
Autor:
Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 24:395-421
Purpose – The purpose of this research is to examine fans’ perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans’ socially, en
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 35:1093-1111
PurposeThe present research aims to investigate the influence of organizational positioning by drawing upon moral foundations theory in relation to driving charitable giving, and the moderating role of recognition in this regard.Design/methodology/ap
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
The service experience, which comprises cognitive, emotional and sensory assessments, is important to encourage a modal shift from the private vehicle to public transport services use. However, knowledge on the effect of sensory cues, specifically am
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::689c06d19813c1cfd6145a680f821faa
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE
Research suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emotions in what is an inherently complex deliberation process—that of consumer ethics—is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::257a5afdbba6a477bbbc5e05c300c096
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Understanding how consumer ethical decision-making is formed and how ethical judgments and behaviors can be promoted is of growing interest in the marketing research agenda. Notwithstanding, there have been calls for additional research focusing on t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf79e989c4915361bd2387d89f213a1d
https://doi.org/10.1007/978-3-030-02568-7_148
https://doi.org/10.1007/978-3-030-02568-7_148