The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná

Autor: Ronaldo Jose Seramim, Marcio Nakayama Miura

Publikováno v: Revista de Gestão e Organizações Cooperativas, Vol 5, Iss 9, Pp 147-162 (2022)

This study aimed to identify the brand authenticity of cooperatives known in Paraná and its prominent dimensions, based on consumer assessment, with a measure of cognitive and behavioral authenticity proposed by Kososki (2015). Twenty-one brands of

Externí odkaz: https://doaj.org/article/7f85d648a77a43f193ca4876a56aec80

Dynamic marketing capability and strategic human resource management: predictors of performance in Santa Catarina's hotel industry

Autor: Deosir Flávio Lobo De Castro Junior, Jean Carlos De Abreu, Marcio Nakayama Miura, Elvis Silveira-Martins

Publikováno v: International Journal of Scientific Management and Tourism. 9:95-118

This investigation aims to analyze the relationship between Dynamic Marketing Capabilities and Strategic Human Resource Management as predictors of Performance in Santa Catarina Executive Hotels. To achieve this objective, already validated scales we

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f954adb51eef67971080d5f9320fed3b
https://doi.org/10.55905/ijsmtv9n1-006

Predictors of performance: the relation of innovative dynamic capability and the services differentiation in retail

Autor: Deosir Flávio Lobo De Castro Junior, Marcelo Augusto Menezes Deluca, Cláudio Reis Gonçalo, Elvis Silveira-Martins, Marcio Nakayama Miura, Jean Carlos De Abreu

Publikováno v: Revista de Gestão e Secretariado (Management and Administrative Professional Review); Vol. 14 No. 3 (2023): Revista de Gestão e Secretariado v.14, n.3, 2023; 4067-4094
Revista de Gestão e Secretariado; v. 14 n. 3 (2023): Revista de Gestão e Secretariado v.14, n.3, 2023; 4067-4094

This scientific investigation studied the precedents of organizational performance, researching the relation between Innovative Capabilities and its relationship with Performance, and this relation with the mediation of Services Differentiation. For

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b75aa772c6bb6af8040fdac44affcc62
https://revistagesec.org.br/secretariado/article/view/1869

Avaliação financeira das interferências no cronograma durante a execução da obra do viaduto na BR 277, km 585, na cidade de Cascavel - PR

Autor: Marcio Nakayama Miura, Ulysses Afonso Zaror

Publikováno v: Revista Competitividade e Sustentabilidade. 7:567-581

Dentre os diversos problemas que existem nas entidades públicas, as obras são responsáveis por boa parte deles. Obras paralisadas, atrasadas e com aditivos de valores são comuns no cenário nacional, gerando gastos extras aos cofres públicos e a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ad6a4b5c49540444c41c7e64aff46170
https://doi.org/10.48075/comsus.v7i2.21091

A UTILIZAÇÃO DA CAPACIDADE DINÂMICA DE INOVAÇÃO E A GESTÃO ESTRATÉGICA DE PESSOAS, COMO PREDITORES AO DESEMPENHO NA INDÚSTRIA HOTELEIRA

Autor: Elvis Silveira-Martins, Deosir Flávio Lobo de Castro Júnior, Jonatas Rafael Ramos, Marcio Nakayama Miura

Publikováno v: Marketing & Tourism Review. 6

A presente investigação possui o objetivo de estudar a relação de predição ao melhor desempenho na indústria hoteleira da Grande Florianópolis. Para tanto, buscou-se o conhecimento científico sobre capacidade dinâmica de inovação, e gest�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::eb8db9d6c7964269af2a0b8a85f98eed
https://doi.org/10.29149/mtr.v6i2.6374