Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Marciniak, Ruth"'
Autor:
Connell, Cara1 (AUTHOR) cara.connell@gcu.ac.uk, Marciniak, Ruth2 (AUTHOR) ruth.marciniak@gcu.ac.uk, Carey, Lindsey Drylie3 (AUTHOR) l.carey@gcu.ac.uk
Publikováno v:
Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p32-48. 17p. 3 Charts.
Publikováno v:
New Perspectives on Critical Marketing and Consumer Society
Autor:
Marciniak, Ruth, author
Publikováno v:
New Perspectives on Critical Marketing and Consumer Society
Publikováno v:
European Journal of Marketing, 2019, Vol. 53, Issue 9, pp. 1882-1904.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2017-0649
Autor:
Marciniak, Ruth, Bruce, Margaret
Publikováno v:
International Journal of Retail & Distribution Management, 2004, Vol. 32, Issue 8, pp. 386-393.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09590550410546205
Autor:
Marciniak, Ruth, Budnarowska, Corinna
Publikováno v:
International Colloquium on Design, Branding and Marketing (ICDBM)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::2748c36ee17388a224967a42808ee5ab
https://eprints.bournemouth.ac.uk/22584/2/Nottingham%20presentation%20Ruth%20final.pptx.pdf
https://eprints.bournemouth.ac.uk/22584/2/Nottingham%20presentation%20Ruth%20final.pptx.pdf
Autor:
Budnarowska, Corinna, Marciniak, Ruth
Publikováno v:
15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS)
Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::fb962153f9afe85c41fd07640e9c6c68
https://eprints.bournemouth.ac.uk/15687/2/Budnarowska_&_Marciniak_MSQ_2008_final_version.pdf
https://eprints.bournemouth.ac.uk/15687/2/Budnarowska_&_Marciniak_MSQ_2008_final_version.pdf
Autor:
Budnarowska, Corinna, Marciniak, Ruth
Publikováno v:
15th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)
This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::02e58075a5dd69ce1dea67ae1c06ca21
https://eprints.bournemouth.ac.uk/15686/2/EAERCD_paper_CBudnarowska_RMarciniak.revised1.pdf
https://eprints.bournemouth.ac.uk/15686/2/EAERCD_paper_CBudnarowska_RMarciniak.revised1.pdf
Autor:
Marciniak, Ruth, Budnarowska, Corinna
Publikováno v:
15th Conference of the European Association of Education and Research in Commercial Distribution (EAERCD)
Internet and mobile technologies are redefining how retailers promote themselves to consumers. For instance, over recent years, the high street has witnessed the phenomenon of ‘pop up stores’, which rely on social network sites (SNS) and text mes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::43cc68d5e45c977fa01c5958151e0ec1
https://eprints.bournemouth.ac.uk/15678/2/EAERCD_2009_Marciniak_&_Budnarowska.pdf
https://eprints.bournemouth.ac.uk/15678/2/EAERCD_2009_Marciniak_&_Budnarowska.pdf