Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Marcin Antoniak"'
Publikováno v:
Journal of Agribusiness and Rural Development. 67
Health claims increase consumer awareness, knowledge, and health consciousness. However, front and back labels, which are widely used for marketing purposes, raise doubts about consumer tendencies towards paying attention to health claims and reasons
Publikováno v:
British Food Journal. 124:559-577
PurposeThe objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs.Design/methodology/approa
Publikováno v:
Applied Sciences; Volume 12; Issue 9; Pages: 4128
Food product attributes may significantly influence the general perception of the product itself, as well as the willingness for its consumption. Assessment of the product is based on customers’ beliefs and individual preferences. Because meat-like