Zobrazeno 1 - 10
of 56
pro vyhledávání: '"Marcelo Royo-Vela"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study investigates how customers co-create value in online banking. The aims of this study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second, this
Externí odkaz:
https://doaj.org/article/061c48bcce784e6fae81d5eb861cf85b
Publikováno v:
Revista Galega de Economía, Vol 33, Iss 1 (2024)
Los efectos de las empresas sobre la sociedad y las prácticas de Responsabilidad Social Corporativa han sido estudiados en numerosas investigaciones. Cuestionamientos al modelo tradicional llevaron a que Porter y Kramer desarrollaran el concepto de
Externí odkaz:
https://doaj.org/article/fd5f729c2abb4a1d985ff1b487e37eca
Autor:
Marcelo Royo-Vela, Ákos Varga
Publikováno v:
Encyclopedia, Vol 2, Iss 2, Pp 729-751 (2022)
Neuromarketing is the union of cognitive psychology, which studies mental processes, neurology and neurophysiology, which study the functioning and responses of the brain and body physiology to external stimuli, and marketing, which studies valuable
Externí odkaz:
https://doaj.org/article/b8f26ab1d3c747feb9248df87f6810f7
Publikováno v:
European Journal of Management and Business Economics, Vol 31, Iss 1, Pp 1-21 (2022)
Purpose – This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives
Externí odkaz:
https://doaj.org/article/4039cebb2b6d4f2abff9912154e2cd29
Publikováno v:
European Research on Management and Business Economics, Vol 28, Iss 3, Pp 100198- (2022)
This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury bran
Externí odkaz:
https://doaj.org/article/4f7893d23f8d4ca2a742e98615e2554e
Publikováno v:
European Research on Management and Business Economics, Vol 25, Iss 1, Pp 38-47 (2019)
This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also ex
Externí odkaz:
https://doaj.org/article/686b7281351c4265b21b7b5fbb113387
Publikováno v:
European Journal of Management and Business Economics, Vol 26, Iss 2, Pp 199-219 (2017)
Purpose - People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of sh
Externí odkaz:
https://doaj.org/article/9541997c90a1490c88634315a49e267e
Publikováno v:
Administrative Sciences, Vol 11, Iss 1, p 20 (2021)
The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes an
Externí odkaz:
https://doaj.org/article/9ae809eb84724d8db99c20ebfe400a9e
Publikováno v:
Cuadernos de Turismo, Iss 35, Pp 117-131 (2015)
Este artículo es un análisis exploratorio sobre el uso de los GPS para estudiar el comportamiento de los visitantes en un espacio abierto. El Valle de Boí es un escenario turístico que ofrece diversos recursos de primer orden, por lo que el estud
Externí odkaz:
https://doaj.org/article/9abeb8863f6745859f1ddd13e8b51225
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 18, Iss 1, Pp 113-152 (2005)
En el presente trabajo se efectúa un análisis de contenido de la publicidad española en el medio revistas durante las últimas tres décadas del siglo XX. El objetivo último es el estudio de la evolución del contenido latente y manifiesto de la
Externí odkaz:
https://doaj.org/article/4ac15c85201b4ccea628b8a955a8e902