Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Marcello, Tedeschi"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 176-184 (2018)
Agri-food collective brands are the outcome of long institutional and normative certification paths and aim to guarantee the preservation of tradition and to assert the unicity of products, depending on the area where they are produced or on the orig
Externí odkaz:
https://doaj.org/article/73eecb938ea8431591575f257e6004eb
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 185-191 (2018)
When people have to choose between two equivalent options, they prefer the certain one in gain domain and probabilistic one in loss domain: this is the main statement of Tversky and Kahneman (1981) Frame effect. It has been explained through rational
Externí odkaz:
https://doaj.org/article/283bc5cf4d05499e853f02189bc07296
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 166-175 (2018)
Brand extension is a powerful marketing strategy that allows firms to offer new product categories, taking advantage from the original brand name and its positive associations (Evangeline and Ragel, 2016). It helps firms to launch new products withou
Externí odkaz:
https://doaj.org/article/c2ee6ec2a091410c8d1d1aa58bad8e1d
Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the advertisement and towards the brands that interact in fostering consumers’ purchase intention. These relationships can be influenced by the interac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d304300441d13eaab2186d41186a7b3
https://hdl.handle.net/11380/1155458
https://hdl.handle.net/11380/1155458
This study extends prior research on sexual appeal advertising by developing a model of consumer responses to explicit sexual stimuli conveyed through different expressive styles (artistic versus provocative). A between-subjects experimental design (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35b1ffa8e388b0a44ccc6dba2f85630c
https://hdl.handle.net/11380/1150380
https://hdl.handle.net/11380/1150380
Autor:
Gaetano, Aiello, Fabio, Ancarani, Camilla, Barbarossa, Giuseppe, Bertoli, Enrico, Bonetti, Stefania, Borghini, Nicoletta, Buratti, Bruno, Busacca, Luigi, Cantone, Chiara, Cantù, Matteo, Caroli, Francesco, Casarin, Sandro, Castaldo, Elena, Cedrola, Raffaele, Cercola, Marco, Cioppi, Maria, Colurcio, Matteo, Corciolani, Elisabetta, Corvi, Michele, Costabile, Guido, Cristini, Daniele, Dalli, Patrizia De Luca, Valentina Della Corte, Alessandro De Nisco, Raffaele, Donvito, Giancarlo, Ferrero, Renato, Fiocca, Daniele, Fornari, Fulvio, Fortezza, Mariangela, Franch, Marco, Galvagno, Rossella, Gambetti, Silvia, Grappi, Gianluca, Gregori, Simone, Guercini, Gennaro, Iasevoli, Riccardo, Lanzara, Beatrice, Luceri, Amedeo, Maizza, Alberto, Manaresi, Elisa, Martinelli, Michela, Matarazzo, Mattiacci, Alberto, Chiara, Mauri, Cristina, Mele, Gaetano, Miceli, Andrea, Moretti, Maria Rosa Napolitano, Giuseppe, Nardin, Costanza, Nosi, Chiara, Orsingher, Marco, Paiola, Pastore, Alberto, Giovanna, Pegan, Luca, Pellegrini, Tonino, Pencarelli, Andrea, Piccaluga, Alberto Pratesi, C., Silvia, Ranfagni, Riccardo, Resciniti, Simona, Romani, Marcello, Sansone, Daniele, Scarpi, Alfonso, Siano, Paola, Signori, Michele, Simoni, Marcello, Tedeschi, Vernuccio, Maria, Tiziano, Vescovi, Donata, Vianelli, Roberto, Vona, Cristina, Ziliani, Antonella, Zucchella.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3686::df20dcc037f9a82f642aea9fbb734453
http://hdl.handle.net/11573/1144730
http://hdl.handle.net/11573/1144730
Autor:
Gaetano, Aiello, Fabio, Ancarani, Camilla, Barbarossa, Giuseppe, Bertoli, Enrico, Bonetti, Stefania, Borghini, Nicoletta, Buratti, Bruno, Busacca, Luigi, Cantone, Chiara, Cantù, Matteo, Caroli, Francesco, Casarin, Sandro, Castaldo, Elena, Cedrola, Raffaele, Cercola, Marco, Cioppi, Maria, Colurcio, Matteo, Corciolani, Elisabetta, Corvi, Michele, Costabile, Guido, Cristini, Daniele, Dalli, Patrizia De Luca, Valentina Della Corte, Alessandro De Nisco, Raffaele, Donvito, Giancarlo, Ferrero, Renato, Fiocca, Daniele, Fornari, Fulvio, Fortezza, Mariangela, Franch, Marco, Galvagno, Rossella, Gambetti, Silvia, Grappi, Gianluca, Gregori, Simone, Guercini, Gennaro, Iasevoli, Riccardo, Lanzara, Beatrice, Luceri, Amedeo, Maizza, Alberto, Manaresi, Elisa, Martinelli, Michela, Matarazzo, Mattiacci, Alberto, Chiara, Mauri, Cristina, Mele, Gaetano, Miceli, Andrea, Moretti, Maria Rosa Napolitano, Giuseppe, Nardin, Costanza, Nosi, Chiara, Orsingher, Marco, Paiola, Pastore, Alberto, Giovanna, Pegan, Luca, Pellegrini, Tonino, Pencarelli, Andrea, Piccaluga, Alberto Pratesi, C., Silvia, Ranfagni, Riccardo, Resciniti, Simona, Romani, Marcello, Sansone, Daniele, Scarpi, Alfonso, Siano, Paola, Signori, Michele, Simoni, Marcello, Tedeschi, Vernuccio, Maria, Tiziano, Vescovi, Donata, Vianelli, Roberto, Vona, Cristina, Ziliani, Antonella, Zucchella.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a8224a572278ce6752589f2d59a9a766
http://hdl.handle.net/11573/1144723
http://hdl.handle.net/11573/1144723
Autor:
Marcello Tedeschi, Ilaria Baghi
Publikováno v:
MERCATI & COMPETITIVITÀ. :115-129
L'obiettivo del presente lavoro di ricerca č quello di investigare il ruolo dell'effetto del paese d'origine nel contesto delle iniziative di cause related marketing. Le ipotesi riguardano l'influenza delle credenze relative al paese d'origine del p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::979c281812e015947fb4f6e90725d502
https://doi.org/10.3280/mc2012-001008
https://doi.org/10.3280/mc2012-001008
Publikováno v:
International Review on Public and Nonprofit Marketing. 7:145-156
The aim of the present study is to verify if people’s perception of cause related marketing (CRM) strategies is influenced by the mental accounting format used to present the price of the product and the amount of money donated to the social cause.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef55495cd8568045df532fb6a6b9d583
https://doi.org/10.1007/s12208-010-0055-4
https://doi.org/10.1007/s12208-010-0055-4
Autor:
Marcello Tedeschi
Se qualcuno potesse dirci come si fa a scegliere la cosa giusta ogni volta che dobbiamo decidere, ci farebbe un regalo eccezionale. La nostra vita un continuo susseguirsi di decisioni. Si tratta di giudizi, valutazioni, scelte che, a volte, facciamo