Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Marcel Paulssen"'
Autor:
Giuseppe Catenazzo, Marcel Paulssen
Publikováno v:
International Journal of Quality & Reliability Management.
PurposeThis study investigates two moderators of the effects of manufacturers' recovery efforts following a product defect on customers' perceptions of product quality: the severity of the product defect and whether the recovery efforts were covered
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::170d6936426fd777029129e6238c6d81
https://doi.org/10.1108/ijqrm-10-2021-0352
https://doi.org/10.1108/ijqrm-10-2021-0352
Publikováno v:
European Journal of Marketing. 54:645-670
Purpose Product quality is a central construct in several management domains. Theoretical conceptualizations of product quality unanimously stress its multidimensional nature. Yet, no generalizable, multidimensional product quality scale exists. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b909674830e084a9fa2eabd8b6adc477
https://doi.org/10.1108/ejm-03-2018-0156
https://doi.org/10.1108/ejm-03-2018-0156
Publikováno v:
European Journal of Marketing. 53:2501-2529
Purpose Prior research does not provide a clear picture of how managers can effectively manage customer in-role and extra-role behaviours in a retail setting. This study aims to test the differential impact of the two main customer relationship predi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8de8b90445ae47a82b2d192f8c4e2a39
https://doi.org/10.1108/ejm-06-2017-0417
https://doi.org/10.1108/ejm-06-2017-0417
Autor:
Marcel Paulssen
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an acad
Publikováno v:
Transportation, Vol. 41, No 4 (2014) pp. 873-888
Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. Thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::570e93f2d421b7c1f677ec93a7b6d887
https://doi.org/10.1007/s11116-013-9504-3
https://doi.org/10.1007/s11116-013-9504-3
Publikováno v:
International Journal of Consumer Studies. 37:546-555
Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially consci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01c61bf62005230c78cd41bbb288b01f
https://doi.org/10.1111/ijcs.12030
https://doi.org/10.1111/ijcs.12030
Autor:
Marcel Paulssen
Publikováno v:
Psychology & Marketing. 26:507-533
Attachment theory has produced an impressive body of evidence for explaining individual differences in personal relationship behavior. The current study examines whether attachment theory can be fruitfully extended to business-to-business relationshi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf18ff08edf3a027ea767cf22f63bde1
https://doi.org/10.1002/mar.20285
https://doi.org/10.1002/mar.20285
Publikováno v:
Business Research, Vol 1, Iss 2, Pp 220-237 (2008)
Business Research, Vol. 1, No 2 (2008) pp. 220-237
Business Research, Vol. 1, No 2 (2008) pp. 220-237
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, applications of ICLV mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fa6337719f4130e798ef27a246b9a17
http://www.business-research.org/2008/2/marketing/1659/temme.pdf
http://www.business-research.org/2008/2/marketing/1659/temme.pdf
Autor:
Raphael Roulet, Marcel Paulssen
Publikováno v:
European Journal of Marketing (2016) P. 39
Purpose Research on how social bonding between boundary spanners influences relationship outcomes in business-to-business (B2B) settings is sparse and controversial. This longitudinal study aims to close this gap and assess the impact of social bondi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c276424af54d0ff18f57beaccc9562fe
https://archive-ouverte.unige.ch/unige:90239
https://archive-ouverte.unige.ch/unige:90239
Autor:
Marcel Paulssen, Richard P. Bagozzi
Publikováno v:
Psychology and Marketing, Vol. 22, No 10 (2005) pp. 785-812
The goal of this article is to deepen the understanding of the consideration stage in choice processes. The basic questions are: Why do people consider different brands/products in the first place? What cognitive processes lead to the formation of co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b21d44d4961cf892e113df61227f3b25
https://doi.org/10.1002/mar.20085
https://doi.org/10.1002/mar.20085