Zobrazeno 1 - 2
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pro vyhledávání: '"Marcel F. Lukas"'
Publikováno v:
Journal of Marketing Research. 59:435-452
This work was funded by the Social Sciences and Humanities Research Council of Canada, True North Communications Inc. Faculty Research Funds at The University of Chicago Booth School of Business, and the Mays Business School Dean’s Office. Consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6747b52dd747a7468294d6e2a4d911df
https://doi.org/10.1177/00222437211068025
https://doi.org/10.1177/00222437211068025
Funding: For financial support, the authors thank the Dean's Office at Mays Business School. Foundational research in marketing and behavioral economics has revealed a great deal about the psychology of budgeting. However, little is known about the e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::96fb2e9801046aba80a3d51797962cc6
https://hdl.handle.net/10023/27807
https://hdl.handle.net/10023/27807
