Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Marc Stickdorn"'
Autor:
Marc Stickdorn
Publikováno v:
The Routledge Handbook of Tourism Marketing ISBN: 9781315858265
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::195f96e61d7be4eb8ed255a41853aab4
https://doi.org/10.4337/9781800377486.service.design
https://doi.org/10.4337/9781800377486.service.design
Publikováno v:
Journal of Convention & Event Tourism
Sports event research has displayed gaps in the analysis of different stakeholders’ perspectives and satisfaction levels. Consequently, this study aims at laying bare real-time experiences of event stakeholders via a unique mixed method research ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86eed884368cb65e6c7bbc17a50fdf49
https://doi.org/10.1080/15470148.2021.1908921
https://doi.org/10.1080/15470148.2021.1908921
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific f
Autor:
Thomas Bieger, Peter Keller, Otto Bammer, Pietro Beritelli, Matthias Beyer, Philipp E. Boksberger, Raf Bruyn, Manat Chaisawat, Lara Cinesi, Giovanni Danielli, Jordi Datzira-Masip, Isabelle Engeler, Jörg Frehse, Frank M. Go, Patrick Hainzl, Marcus Herntrei, Hubert Job, Marco Julià-Eggert, Lisa Kofink, Raija Komppula, Christian Laesser, Mia Lammens, Dagmar Lund-Durlacher, Andrea Macchiavelli, Rico Maggi, Michael Mair, Xavier Matteucci, Daniel Metzler, Harald Pechlaner, Helen Reijonen, Giovanni Ruggieri, Miriam Scaglione, Claudia Scholz, Markus R. Schuckert, Hubert Siller, Jürg Stettler, Marc Stickdorn, Tuomas Timonen, Oraphan Tungsomboon, Serena Volo, Daniela Wagner, Klaus Weiermair, Robert Weinert, Anita Zehrer
Publikováno v:
International Tourism Research and Concepts ISBN: 9783503177059
Real Estate is one of the driving factors of destination development. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of Real Estate development in destinations. Issues among others are: ev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7720031d0cf8583b360490f8c7b5026d
https://doi.org/10.37307/b.978-3-503-17705-9
https://doi.org/10.37307/b.978-3-503-17705-9
Originality/value As companies are searching for new approaches to research and manage customer experience, this chapter is of high value for both academia and practice.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::716559e30a091c9e08a7dd1d9b6566aa
https://doi.org/10.1108/s1548-643520170000014009
https://doi.org/10.1108/s1548-643520170000014009
Publikováno v:
Tourism Analysis. 19:491-503
Since customers increasingly base purchase decisions on online reviews, tourism has to constantly manage and evaluate the whole service chain from the guests' perspective. Service design as a contemporary approach provides methods to analyze and visu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc7aadf4f07864f59f29fbbb2a28b2f5
https://doi.org/10.3727/108354214x14090817031198
https://doi.org/10.3727/108354214x14090817031198
Autor:
Marc Stickdorn, Jakob Schneider
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate th
Die UEFA EURO 2008TM wurde in Österreich und der Schweiz ausgerichtet. Um die die Auswirkungen des Mega-Events für Österreich ermitteln zu können, haben die Autoren empirische Daten mittels Fragebögen in zehn Sprachen erhoben. In Innsbruck, Klag
Publikováno v:
Ethnographic Praxis in Industry Conference Proceedings. 2013:420-421
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39d85af84953fd73a271075877ed443c
https://doi.org/10.1111/j.1559-8918.2013.00069.x
https://doi.org/10.1111/j.1559-8918.2013.00069.x