Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Maral Abdollahi"'
Publikováno v:
International Journal of Advertising. 42:247-260
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d31d56365b2d7c6dbd0ebb39b0939e2
https://doi.org/10.1080/02650487.2022.2150955
https://doi.org/10.1080/02650487.2022.2150955
Publikováno v:
Journal of Marketing Communications. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cc6daec6dacc4a9a2cabd030de962c2
https://doi.org/10.1080/13527266.2022.2118813
https://doi.org/10.1080/13527266.2022.2118813
Publikováno v:
Games and Culture. 17:703-720
While previous studies showed that persuasive games can have positive effects on attitudes and behavioral intentions, little is known about the underlying processes that cause these effects. This study investigates immersion and involvement in order
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4402994b01e256efe59a75b48d1c171b
https://doi.org/10.1177/15554120211049576
https://doi.org/10.1177/15554120211049576
Publikováno v:
European Advertising Academy ISBN: 9783658404284
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99cb93832a7dce24fa796332cf902965
https://doi.org/10.1007/978-3-658-40429-1_5
https://doi.org/10.1007/978-3-658-40429-1_5
Autor:
Florian Arendt, Maral Abdollahi, Lin Zhou, Olga Surzhyk, Andreas Mittelberger, Brigitte Naderer
Publikováno v:
Journal of Children and Media. 9:435-452
Previous research demonstrates that commercials can influence food choice and thus eating behavior in children but little is known about the duration of this effect. We conducted an experiment (N = 134) where seven- to eleven-year-old children watche
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92dfcf779528fd9ff34a57cc65107447
https://doi.org/10.1080/17482798.2015.1089299
https://doi.org/10.1080/17482798.2015.1089299