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Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising

Autor: Mara Schein, Rosemary J. Avery, Matthew D. Eisenberg

Publikováno v: Journal of Public Policy & Marketing. 41:89-105

This study examines the long-term efficacy of the Federal Trade Commission’s (FTC’s) 2003 Red Flag Initiative, which aimed to curb the prevalence of deceptive claims in over-the-counter weight loss product advertising. The principal component of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::56950b87d46efc2e6bcea27c9a32fe8d
https://doi.org/10.1177/0743915620984116

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