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Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising

Autor: Mara Schein, Rosemary J. Avery, Matthew D. Eisenberg

Publikováno v: Journal of Public Policy & Marketing. 41:89-105

This study examines the long-term efficacy of the Federal Trade Commission’s (FTC’s) 2003 Red Flag Initiative, which aimed to curb the prevalence of deceptive claims in over-the-counter weight loss product advertising. The principal component of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::56950b87d46efc2e6bcea27c9a32fe8d
https://doi.org/10.1177/0743915620984116

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Missing the Mark: The Long-Term Impacts of the Federal Trade Commission's Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising.

Autor: Schein, Mara¹ (AUTHOR) mgschein@gmail.com, Avery, Rosemary J.² (AUTHOR) Rja7@cornell.edu, Eisenberg, Matthew D.³ (AUTHOR) eisenberg@jhu.edu

Publikováno v: Journal of Public Policy & Marketing. Jan2022, Vol. 41 Issue 1, p89-105. 17p. 6 Charts.

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Supplemental Material, sj-pdf-1-ppo-10.1177_0743915620984116 - Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising

Autor: Schein, Mara, Avery, Rosemary J., Eisenberg, Matthew D.

Supplemental Material, sj-pdf-1-ppo-10.1177_0743915620984116 for Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising by Mara Schein, Rosemary J. Avery and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a2fe5220699eee56e95710c15f97ae3c

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