Zobrazeno 1 - 10
of 40
pro vyhledávání: '"María del Mar García de los Salmones"'
Autor:
Ángel Herrero Crespo, Héctor San Martín Gutiérrez, María del Mar García de los Salmones Sánchez
Publikováno v:
Investigaciones Regionales - Journal of Regional Research, Vol 45, Iss 45 (2019)
Los destinos son considerados marcas que deben gestionarse adecuadamente para aumentar, no sólo la llegada de turistas, sino también la calidad de vida de los residentes. El valor de marca juega un papel importante en el logro de tales objetivos. S
Externí odkaz:
https://doaj.org/article/a5036b6e71a341739d508c004baccbeb
Autor:
Andrea Pérez, Jesús Collado, María del Mar García de los Salmones, Ángel Herrero, Héctor San Martín
Publikováno v:
Journal of the Scholarship of Teaching and Learning, Vol 19, Iss 2 (2019)
This paper explores a causal model, using Structural Equation Modelling (SEM), in order to understand how the perceived effectiveness of ‘flipped classroom’ and students’ satisfaction with this technique can be affected by students’ engagemen
Externí odkaz:
https://doaj.org/article/32e3f3f5a47d48a7b1fed6c41b0e10a9
Publikováno v:
Current Issues in Tourism. 25:2159-2176
Corporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms’ survival. ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc8b45e29e39ef9c3884076b93c7f7dc
https://doi.org/10.1080/13683500.2021.1946019
https://doi.org/10.1080/13683500.2021.1946019
Publikováno v:
Journal of International Consumer Marketing. 34:137-150
This study aims to examine how the macro and micro image of Spain affect the preferences of European citizens about Spanish clothing and wine brands. A quantitative research method was developed us...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccda9d3f037a2ec22500d67a6cc92ce5
https://doi.org/10.1080/08961530.2021.1922962
https://doi.org/10.1080/08961530.2021.1922962
Publikováno v:
International Journal of Contemporary Hospitality Management, Vol. 33 No. 4, pp. 1391-1411.
UCrea Repositorio Abierto de la Universidad de Cantabria
instname
UCrea Repositorio Abierto de la Universidad de Cantabria
instname
Purpose This paper aims to analysis the factors that explain the effectiveness of a corporate social responsibility (CSR) communication on Facebook by a hospitality company. Taking the affect transfer hypothesis (ATH) model as a basis, the influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f690a72066fd9404127270e9e7518ba6
https://doi.org/10.1108/ijchm-09-2020-1054
https://doi.org/10.1108/ijchm-09-2020-1054
Publikováno v:
Journal of sustainable tourism, Volume 28, 2020-Issue 10 pp. Pages 1479-1497
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)
Social media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CS
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f57ff08baa4afa52e384a2e1e7b7a2cc
https://doi.org/10.1080/09669582.2020.1742133
https://doi.org/10.1080/09669582.2020.1742133
Publikováno v:
Journal of Business Ethics, Vol. 171, no. 3, Pages 583-597
UCrea Repositorio Abierto de la Universidad de Cantabria
instname
UCrea Repositorio Abierto de la Universidad de Cantabria
instname
Social network sites are a new communication channel to convey CSR information. They are a multiple-way source that let users participate, spread content and generate electronic word-of-mouth about companies (eWOM) both positive and negative, that ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31ba19fea1c0d94327ccdf246c5abbb6
https://doi.org/10.1007/s10551-020-04466-9
https://doi.org/10.1007/s10551-020-04466-9
Publikováno v:
Journal of Communication Management, 2020, Vol. 24 No. 1, pp. 31-48
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)
PurposeThis paper explores how companies can improve consumer attitudes towards corporate social responsibility (CSR) messages and companies by designing the content of the message, which should provide specific information and improve social topic a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::68a40db2374bb58a998431b06cb38e88
https://doi.org/10.1108/jcom-06-2019-0097
https://doi.org/10.1108/jcom-06-2019-0097
Publikováno v:
Journal of Business Ethics, 2008 Jul 01. 80(3), 597-611.
Externí odkaz:
https://www.jstor.org/stable/25482167
Autor:
Ángel Herrero-Crespo, Héctor San Martín-Gutiérrez, Jesús Collado-Agudo, María-del-Mar García-de-los-Salmones-Sánchez
Publikováno v:
Tourism and Hospitality Research. :146735842211458
This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68d7fdc1e9ab1e7830b8bd362718b742
https://doi.org/10.1177/14673584221145822
https://doi.org/10.1177/14673584221145822