Výsledky vyhledávání - "María Victoria Molina-Collado"

The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries

Autor: Mar Gómez-Rico, Arturo Molina-Collado, María Leticia Santos-Vijande, María Victoria Molina-Collado, Brian Imhoff

Publikováno v: Current Psychology (New Brunswick, N.j.)

This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fc3810e961c2b34fc6d4a58cf9e5692
https://pubmed.ncbi.nlm.nih.gov/35035183

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