The marketing orientation as a university management philosophy: a framework to guide its application

Autor: María Pilar Zorrilla Calvo, Francisco Javier Forcada Sainz, Amaia Lafuente Ruiz de Sabando

Publikováno v: Addi. Archivo Digital para la Docencia y la Investigación
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Management Letters/Cuadernos de Gestión, Vol 18, Iss 2, Pp 37-58 (2018)

[EN] The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown a growing interest in develo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c3f4449fc1189b97a650e5d3213ae70
https://doi.org/10.5295/cdg.150576al