Zobrazeno 1 - 8
of 8
pro vyhledávání: '"María José Quero Gervilla"'
Autor:
María José Quero Gervilla
Publikováno v:
Periférica, Iss 19, Pp 130-142 (2018)
La comunicación estratégica en las organizaciones culturales es una herramienta de marketing clave en la gestión. Tanto en el ámbito interno como externo, se ha de buscar maximizar la eficiencia de las inversiones en los instrumentos de comunicac
Externí odkaz:
https://doaj.org/article/33b5433165ff4612afb993a0c1240bd3
Autor:
María José Quero Gervilla
Publikováno v:
Periférica, Iss 19, Pp 143-153 (2018)
Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve cohere
Externí odkaz:
https://doaj.org/article/fb3ad7f43c994f0cb59cb9f5dec3a8db
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 13, Iss 1, Pp 127-149 (2013)
The aim of this research project is to shed some light on the reasons why women are less likely to get involved in the processes of setting up businesses. To do this, a structural equations model has been developed, identifying a series of variables
Externí odkaz:
https://doaj.org/article/1698be7e19504ea58887bd7c69fe7127
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 11, Iss 1, Pp 15-36 (2011)
The aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Se
Externí odkaz:
https://doaj.org/article/dbacc00f6ad74942b95b6a40576729a3
Publikováno v:
Journal of Business & Industrial Marketing. 35:447-456
Purpose The purpose of this paper is to analyze whether triad structures, as the smallest unit of a network, can facilitate or inhibit the evolution into a service ecosystem. According to SD logic literature, the triad structure and the institutions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6bbf975c97654eb79d5950594f34334
https://doi.org/10.1108/jbim-12-2018-0389
https://doi.org/10.1108/jbim-12-2018-0389
Publikováno v:
Addi. Archivo Digital para la Docencia y la Investigación
instname
instname
El objetivo del presente trabajo de investigación es arrojar luz sobre los factores que explican la menor intencionalidad en la población femenina para involucrarse en procesos de creación de empresas. Para ello, se ha desarrollado un modelo de ec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a874712051da1ea9183587e5d4167e40
https://doi.org/10.5295/cdg.100271rv
https://doi.org/10.5295/cdg.100271rv
The aim of this research project is to shed some light on the reasons why women are less likely to get involved in the processes of setting up businesses. To do this, a structural equations model has been developed, identifying a series of variables
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::eb94c24919f45ead3aaa4e507a3f49ab
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2013&v=13&n=1&o=5
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2013&v=13&n=1&o=5
Publikováno v:
Addi. Archivo Digital para la Docencia y la Investigación
instname
instname
[ES] El presente trabajo de investigación trata de arrojar luz sobre las relaciones entre las variables Satisfacción, Compromiso, Confianza y Futuras Intenciones de compra. Con este fin, se propone un Modelo de Gestión de las Relaciones con Client
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3b61df22a83b67d5c9e7e8f894a6c67
http://hdl.handle.net/10810/7821
http://hdl.handle.net/10810/7821