Zobrazeno 1 - 10
of 15
pro vyhledávání: '"María Jesús Carrasco-Santos"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 188-208 (2024)
This research study explores the representation of men in fashion advertising and investigates whether societal and fashion evolution has contributed to a departure from traditional stereotypes. The research methodology comprised three phases: conten
Externí odkaz:
https://doaj.org/article/27147b4876004f4da42c10e74c0cbdbf
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 2, Pp 1020-1040 (2023)
Marbella has a wide range of luxury property rentals, which are the subject of study within the framework of the collaborative economy, where the Airbnb platform stands out as the most used channel. This research focuses on the analysis of the total
Externí odkaz:
https://doaj.org/article/9dc8c7999f3b4048903e619cd15fd1ba
Autor:
María Jesús Carrasco-Santos, Antonio Manuel Ciruela-Lorenzo, Juan Gabriel Méndez Pavón, Carmen Cristófol Rodríguez
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 111, p 111 (2021)
This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the ma
Externí odkaz:
https://doaj.org/article/fc89e232de9f4d598b445070205b46cd
Publikováno v:
Tourism & Management Studies, Vol 12, Iss 1, Pp 145-152 (2016)
Word-of-mouth has become a relevant area of tourism research over recent decades. However, the effect of tourists’ emotions on these recommendations is an underdeveloped area, particularly in cultural tourism, which, in terms of tourist numbers,
Externí odkaz:
https://doaj.org/article/a434f50bee274e708413bbcc8a1219f0
Autor:
Cristina Castillo-Rodríguez, Deborah García-Magna, Sonia Ríos-Moyano, Carmen Cristófol-Rodríguez, Rosa Rodríguez-Mérida, María Jesús Carrasco-Santos
Publikováno v:
Vivat Academia, Iss 117E (2012)
Current society is characterised by a growing tendency of interrelationship among different professional sectors in order to offer their potential customers a better quality of certain products or process. Thereby, and in the context of this interdis
Externí odkaz:
https://doaj.org/article/2f58778f658f4ced8d40a9f2b0c1d547
Publikováno v:
VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 10:1-16
El contenido visual e interactivo que permite TikTok, lo hace un perfecto aliado para las marcas de moda. Este estudio tiene como finalidad analizar cómo Zara utiliza TikTok como herramienta de comunicación digital a través de tres objetivos: la e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f16ad7985dbe95a5386981c04c802b2
https://doi.org/10.37467/revvisual.v10.4605
https://doi.org/10.37467/revvisual.v10.4605
Publikováno v:
Current Issues in Tourism. 26:1446-1462
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a4cc2039fae58208d91f0afc2bf4d1e
https://doi.org/10.1080/13683500.2022.2056002
https://doi.org/10.1080/13683500.2022.2056002
Autor:
Isidro Sánchez-Crespo, María Jesús Carrasco-Santos, Carlos Alberto Soto Zambrano, Carmen Cristófol-Rodríguez
Publikováno v:
Revista de Marketing y Publicidad. :7-41
Este trabajo propone un acercamiento a la efectividad y al poder emocional de las campañas publicitarias para generar insights o experiencias relevantes en los consumidores a través de elementos de la cultura popular en Colombia. Se analiza el caso
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f5e2e5862d084e037dfa695c1598999
https://doi.org/10.51302/marketing.2022.856
https://doi.org/10.51302/marketing.2022.856
Autor:
Carmen Cristófol Rodríguez, Juan Gabriel Méndez Pavón, Antonio Manuel Ciruela-Lorenzo, María Jesús Carrasco-Santos
Publikováno v:
Journal of Open Innovation: Technology, Market, and Complexity
Volume 7
Issue 2
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 111, p 111 (2021)
Volume 7
Issue 2
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 111, p 111 (2021)
This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60641aa6266fa347a1fc12edd94b123b
Publikováno v:
Sustainability, Vol 12, Iss 4423, p 4423 (2020)
Sustainability
Volume 12
Issue 11
Sustainability
Volume 12
Issue 11
There are far more women than men who hold higher qualifications in tourism, but nevertheless, inequalities still prevail on executive committees in the tourism industry. Society nowadays is aware that gender inequality in terms of women&rsquo
s
s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d67510254d9671e029e6a3d20c2a7819
https://www.mdpi.com/2071-1050/12/11/4423
https://www.mdpi.com/2071-1050/12/11/4423