Zobrazeno 1 - 4
of 4
pro vyhledávání: '"María Bonilla-Quijada"'
Autor:
María Bonilla-Quijada, Josep Lluís Del Olmo-Arriaga, David Adreu Domingo, Joan Ripoll-i-Alcon
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractConsumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of res
Externí odkaz:
https://doaj.org/article/b87866200405403cafde3125293cebaa
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 1 (2023)
This study explores the engagement generated by the posts that luxury brands publish on Instagram, based on the different types of content, communication strategies and other aspects of those posts. Its main intention is to clarify which items lead t
Externí odkaz:
https://doaj.org/article/c521e5050a5741c480f8dedc34b19876
Publikováno v:
Journal of Vacation Marketing. 29:54-70
Social media has become a basic source of information for visitors and its capacity to generate interest in touristic destinations gains relevance. This paper identifies elements capable of generating greater user engagement with the official account
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6221f300afe67dd4fe23e7b5171f7bb4
https://doi.org/10.1177/13567667221078246
https://doi.org/10.1177/13567667221078246
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Universidad de Barcelona
Interactions between tourism and social networks are among the most notable phe‑ nomena of recent times, generating new approaches, in terms of both analyses of and policies for tourism promotion. Public authorities have been forced to become invol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3479f1ec52edc2aa91040c5225a398d6
http://hdl.handle.net/2445/186273
http://hdl.handle.net/2445/186273
