Výsledky vyhledávání - "Manyanga, Wilbert"

Akademický článek

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age.

Autor: Manyanga, Wilbert¹ wcmanyanga@gmail.com, Kanyepe, James², Chikazhe, Lovemore³, Manyanga, Tendai⁴

Publikováno v: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-18. 18p.

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Akademický článek

The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe / The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe

Autor: Gaura, Kudzaishe Charlotte, Manyanga, Wilbert, Chikazhe, Lovemore

Publikováno v: Journal of Marketing and Consumer Behaviour in Emerging Markets. 13(2):22-36

Externí odkaz: https://www.ceeol.com/search/article-detail?id=1014614

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Akademický článek

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics.

Autor: Manyanga, Wilbert¹ (AUTHOR) wcmanyanga@gmail.com, Makanyeza, Charles² (AUTHOR), Muranda, Zororo¹ (AUTHOR) zmuranda@cut.ac.zw

Publikováno v: Cogent Business & Management. Jan-Dec2022, Vol. 9 Issue 1, p1-20. 20p.

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The influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe

Autor: Manyanga Wilbert, Ruzvidzo Patricia, Manyanga Tendai

Publikováno v: International Journal of Multidisciplinary Research and Growth Evaluation. :350-362

The purpose of this paper was to investigate the influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe. Specific variables studied were brand image, customer attitude, customer product evaluation and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c14576c19b55e89215787394d5427f1d
https://doi.org/10.54660/anfo.2022.3.1.18

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Akademický článek

The effect of debt financing on the financial performance of SMEs in Zimbabwe.

Autor: Manyanga, Wilbert, Kanyepe, James, Chikazhe, Lovemore, Manyanga, Tendai

Publikováno v: Cogent Social Sciences; 2023, Vol. 9 Issue 2, p1-19, 19p

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