Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Manveer Mann"'
Publikováno v:
International Journal of Retail & Distribution Management, 2015, Vol. 43, Issue 8, pp. 775-792.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-11-2014-0151
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 24:66-82
PurposeThis study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group with dual-cultural characteristics.Design/methodology/approachUsi
Autor:
Yuping Liu-Thompkins, Manveer Mann
Publikováno v:
European Journal of Marketing. 53:2604-2628
Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers.
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 14:159-174
Purpose This study aims to examine relationships between corporate social responsibility (CSR) toward two key stakeholder groups – patients and society and hospital brand advocacy, and the mediating role of trust and patient-hospital identification
Publikováno v:
2014 ASEE Annual Conference & Exposition Proceedings.
Publikováno v:
Journal of Retailing and Consumer Services. 44:127-133
Very limited research addresses cultural change and consumer decisions in key emerging markets experiencing proliferation of Western brands and retail formats. This study fills the gap in the literature by investigating the role of need for distincti
Autor:
Manveer Mann, Mary C. Enderson
Publikováno v:
International Journal of Adult Vocational Education and Technology. 9:59-72
This article describes how for many college students the transition to college-level mathematics courses presents new challenges beyond those that were part of the high school experience. In this interdisciplinary study forty-four non-mathematics and
Autor:
Sang-Eun Byun, Manveer Mann
Publikováno v:
Journal of Business Research. 80:24-34
By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bank
Publikováno v:
Sustainability; Volume 13; Issue 17; Pages: 9634
Sustainability, Vol 13, Iss 9634, p 9634 (2021)
Sustainability, Vol 13, Iss 9634, p 9634 (2021)
The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple b
Publikováno v:
Journal of Business Research. 69:815-822
This study shows the role of consumers' prior brand loyalty and environmental concern in their responses to third-party green–brown ratings of a brand. The online quasi-experiment with a national sample of U.S. consumers revealed that the validity