Výsledky vyhledávání - "Manuel José Fonseca"

Autor: Paulo Ribeiro Cardoso, Manuel José Fonseca

This study aimed to analyze how social media users perceived the health-related content disseminated in this channel. Specifically, it was intended to verify how the dimensions “entertainment,” “interaction,” “trendiness,” and “customiz

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5a668bfc6a75d55dbaccc88004136532
https://doi.org/10.4018/978-1-7998-9790-3.ch007

Zobrazit plný text záznamu

Circular economy, sharing, and sustainability: challenges for the social economy in a territory that wants to become a smart region

Autor: Augusta Pereira, Paula Odete Fernandes, Manuel José Fonseca

This study aims to analyse the predisposition of social economy agents to resource sharing. To achieve this, it was chosen to implement an exploratory qualitative approach directed to managers and an exploratory quantitative approach directed to empl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e050d4f03a509776b441afd7075f0e2
http://hdl.handle.net/10198/27892

Zobrazit plný text záznamu

The omnichannel strategy in portuguese companies: an overview

Autor: Lia Coelho de Oliveira, Silvia Alves, Andreia Teixeira, Manuel José Fonseca, Jorge Esparteiro Garcia

Publikováno v: 2021 16th Iberian Conference on Information Systems and Technologies (CISTI).

The consumer's profile and behaviour have undergone drastic changes in recent years, as a result of rapid technological developments associated with the proliferation of the Internet, which have boosted the growth of e-commerce. Retail needed to adop

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e88ab6049adfac812879aff92f4704d0
https://doi.org/10.23919/cisti52073.2021.9476612

Zobrazit plný text záznamu

Data Analysis in Content Marketing Strategies

Autor: Andreia Teixeira, Carla Regina Costa, Manuel José Fonseca, Jorge Esparteiro Garcia

Publikováno v: 2021 16th Iberian Conference on Information Systems and Technologies (CISTI).

Recently, the importance of data analysis for content marketing has become apparent. However, only a few companies use data as a source of knowledge to enrich their strategies. The application of data analysis in the development of content marketing

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1b24a354973738b7a44a53c65d22746a
https://doi.org/10.23919/cisti52073.2021.9476377

Zobrazit plný text záznamu

Social Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal)

Autor: Alexandra Correia, Ricardo Carvalhido, Hugo Aluai Sampaio, Manuel José Fonseca, Susana Marinho

Publikováno v: World Sustainability Series ISBN: 9783030598198

Social media (SM) are increasingly changing the context in which businesses operate, and therefore the understanding of continuously changing trends in the context of digital marketing is critical for the development of enterprises in the leisure mar

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93d6b1d16957b57a6578a5269626bb85
https://doi.org/10.1007/978-3-030-59820-4_20

Zobrazit plný text záznamu

Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach

Autor: Maria Castro Fonseca, Ana Silva, Andreia Teixeira, Paulo Ribeiro Cardoso, Manuel José Fonseca

Publikováno v: Advances in Intelligent Systems and Computing ISBN: 9783030684174
ICITS (2)

The planet’s sustainability and animal welfare are causes which are increasingly being supported by consumers and embraced by brands. Specifically, in the cosmetic industry, cruelty-free brands offer the consumer the possibility of using products t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0d2d9cd2b0e061cbeede3acfed89e25b
https://doi.org/10.1007/978-3-030-68418-1_25

Zobrazit plný text záznamu

The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of 'Made In' in the Purchase Intention

Autor: Bárbara Bazan, Maria Castro Fonseca, Paulo Ribeiro Cardoso, Manuel José Fonseca, Andreia Teixeira

Publikováno v: Advances in Intelligent Systems and Computing ISBN: 9783030684174
ICITS (2)

This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main impor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f99c408dbd38a7efb777c0618d80d886
https://doi.org/10.1007/978-3-030-68418-1_24

Zobrazit plný text záznamu

A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: the case of northern Portugal

Autor: L. Soares, Cláudia Miranda Veloso, Manuel José Fonseca, Sónia Santos, Paula Odete Fernandes, Alexandra Correia, Fernanda A. Ferreira, Alcina Nunes, Paulo Carrança, Elvira Vieira, Goretti Silva, Susana Rachão

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Sustainability, Vol 13, Iss 7343, p 7343 (2021)
Sustainability
Volume 13
Issue 13

Tourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the lite

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40ec88d49c8ba988f205722d1a342879
http://hdl.handle.net/10198/27453

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání