Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Manuel Jesus Sánchez-Franco"'
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 58, Iss 6, Pp 525-536 (2018)
Advertising posters in sports sponsorship are versatile marketing tools with significant media impact and high visibility. However, the academic literature on the impact of advertising posters in this field is scarce. The purpose of this research is
Externí odkaz:
https://doaj.org/article/fab05aa7b6a846e8b3963657019cccf1
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 56, Iss 2, Pp 226-241 (2016)
The objective of this study is to investigate the influence of personal innovativeness in Information Technologies (IT) as a specific trait and the effects of reciprocity on community support (their perception) and social integration in the domain of
Externí odkaz:
https://doaj.org/article/234ace3870ac4b9ba5a5b8d45376dfad
Publikováno v:
European Research on Management and Business Economics, Vol 23, Iss 2, Pp 63-69 (2017)
This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and their effects on the sense of community in the domain of social network sites. In particular, this contribution formulates mediation hypotheses, whic
Externí odkaz:
https://doaj.org/article/1cec92b091f54ed69ba07a31518b1578
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 58, Iss 6 (2018)
O banner esportivo é um meio de comunicação versátil, com grande alcance e visibilidade, mas com escassa repercussão na literatura acadêmica. O objetivo desta investigação é medir a atenção e a lembrança espontânea dos patrocinadores dos
Externí odkaz:
https://doaj.org/article/8019e275715f4bdeac1e82ac3b0b4b9f