Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Manuel Escobar Farfán"'
Publikováno v:
RAN, Vol 3, Iss 2, Pp 67-80 (2017)
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify c
Externí odkaz:
https://doaj.org/article/19ff02d5cfc64fb4b8ec87b7e7bb16a5
Publikováno v:
RAN, Vol 3, Iss 1, Pp 69-84 (2017)
This study presents an updated application model that identifies the intervening factors in the buyer decision process. In traditional research, the consumer is said to confront two moments of truth before making the decision to buy: first, when enco
Externí odkaz:
https://doaj.org/article/e19bdafed710472e8c9e40fa7bcfdc49
Publikováno v:
RAN, Vol 2, Iss 2, Pp 29-42 (2016)
La personalidad de marca ha sido estudiada y complementada en las últimas dos décadas. Actualmente entrega aspectos de caracterización y diferenciación entre una marca y otra. Por este motivo, Jennifer Aaker (1997) propone un modelo en el context
Externí odkaz:
https://doaj.org/article/37db64059c284dbf9683d4acc9d523f5
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractDestination brand identity has become a crucial topic in tourism research, garnering considerable significance recently. This study aims to provide a scholarly contribution by conducting a bibliometric mapping analysis, specifically focusing
Externí odkaz:
https://doaj.org/article/a831d323e07f4154a8f6ef0c6fddd2f5
Autor:
Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara, Manuel Escobar-Farfán, Dany Yudet Millones-Liza
Publikováno v:
SAGE Open, Vol 14 (2024)
The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carrie
Externí odkaz:
https://doaj.org/article/4874b658b3be4e1b9d88b6dee00f29d4
Autor:
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Miluska Villar-Guevara, Karla Liliana Haro-Zea, Rodrigo Gallardo-Canales
Publikováno v:
Frontiers in Nutrition, Vol 11 (2024)
IntroductionFood brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and soc
Externí odkaz:
https://doaj.org/article/54bba582ef9a4e3584caa5114c94c3a7
Autor:
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Iván Veas-González, Jorge Alberto Esponda-Perez, Rodrigo Gallardo-Canales, Rodrigo Ruiz-Andia, Virginia Mercedes Fernandez-Daza, Rosa Fabiana Zabalaga-Davila
Publikováno v:
Foods, Vol 13, Iss 20, p 3242 (2024)
In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products a
Externí odkaz:
https://doaj.org/article/0baabbaf3c3a4623a011a4448fdee0d1
Autor:
Rony Francisco Chilón-Troncos, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Dany Yudet Millones-Liza, Miluska Villar-Guevara
Publikováno v:
Frontiers in Nutrition, Vol 11 (2024)
IntroductionThe willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to th
Externí odkaz:
https://doaj.org/article/2b7b9bd72f3c4f67af45a780e23c567f
Autor:
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Ledy Gómez-Bayona, Gustavo Moreno-López, Alejandro Valencia-Arias, Rodrigo Gallardo-Canales
Publikováno v:
Frontiers in Psychology, Vol 14 (2024)
IntroductionThis paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three
Externí odkaz:
https://doaj.org/article/0ec3127d20be4fd18eb1373adef32fdc
Autor:
Elizabeth Emperatriz García-Salirrosas, Juan Carlos Niño-de-Guzmán, Ledy Gómez-Bayona, Manuel Escobar-Farfán
Publikováno v:
Behavioral Sciences, Vol 13, Iss 3, p 221 (2023)
The objectives of this research were: (1) to examine the influence of environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on the environmentally responsible purchase intention (ERPI) of consumers in the member co
Externí odkaz:
https://doaj.org/article/e9301096f7254d348283ab5838055a81