THE INFLUENCE OF EWOM AND WOM ON PURCHASE INTENTION OF SHOPEE CUSTOMER IN MANADO

Autor: Mantiri, Sophia Magdalena Bukara, Mangantar, Maryam M, Tumewu, Ferdinand J

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1192-1200

The purpose of this research is to measure the effect of Electronic Word of Mouth (eWOM) and Word of Mouth (WOM) toward Purchase Intention of Shopee products among people that live in Manado. Manado is currently experiencing growth of e-commerce. Con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::0a9a0423631da255273f11a5f67356e7
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39381