Impact of Branding on Consumer Buying Preferences towards Bakery Products in Small Town -- A Study of Rewa City

Autor: Manshani, Mamata, Dubey, Anjna

Publikováno v: SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies; March 2014, Vol. 41 Issue: 1 p75-90, 16p