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pro vyhledávání: '"Manovosoa Finaritra Rakotovao"'
MUSICAL QUALITY, PERCEIVED VALUE, EQUITY IN SATISFACTION AND BEHAVIORAL INTENTION IN A JAZZ FESTIVAL
Autor:
Tsirinirina Solofomiarana Rapanoël, Pierre Benjamin Rakotomahenina, Manovosoa Finaritra Rakotovao, Jérémy Ranjatoelina
Publikováno v:
EPRA International Journal of Multidisciplinary Research (IJMR). :358-365
This article proposes to revisit the theory of satisfaction by integrating musical quality, functional and emotional value, as well as equity and consumer behavioral intention in the same model. The study was conducted in the context of a jazz festiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53153b9a0f464611ed415363dd2d7015
https://doi.org/10.36713/epra5904
https://doi.org/10.36713/epra5904
