Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Manoj Mottiani"'
Publikováno v:
IIMB Management Review, Vol 34, Iss 1, Pp 7-17 (2022)
Brand love has largely been examined from a customer perspective and seldom from an employee perspective. Drawing on the social identity theory, this study attempts to examine employee brand love and its relationship with affective commitment, positi
Externí odkaz:
https://doaj.org/article/69ec4f8de6164763bebd35d4c6b863ca