Zobrazeno 1 - 10 of 30 pro vyhledávání: '"Manjit S. Yadav"'
1
The 'Idea Advantage': How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Autor: Aric Rindfleisch, Manjit S. Yadav, Unnati Narang
Publikováno v: Journal of Marketing Research. 59:61-78
In recent years, online learning platforms (e.g., Coursera, edX) have experienced massive growth and have reached nearly 200 million learners. Although their reach is quite large, the impact of these platforms is constrained by a low level of learner
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::be91bab908f1d0ff7c1af14a20e73fac
https://doi.org/10.1177/00222437211017828
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2
Reimagining marketing doctoral programs
Autor: Manjit S. Yadav
Publikováno v: AMS Review. 10:56-64
In this essay, my focus is on one critically important aspect of marketing doctoral programs: theory development. Theory animates everything we do in our discipline. Therefore, it is imperative that doctoral programs place theory at the heart of curr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c70f372cd55d9494d67d1bed4ed9c74
https://doi.org/10.1007/s13162-020-00169-6
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6
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
Autor: Sven Molner, Manjit S. Yadav, Jaideep Prabhu
This article examines market scoping for early-stage technologies, a fundamental yet underexplored marketing activity. Market scoping refers to managerial activities directed at the identification of market spaces for early-stage technologies. This d
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::79d38389854cd1d7d1b8716baf18f577
https://research.gold.ac.uk/id/eprint/25048/1/JM.17.0378.pdf
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8
Enhancing theory development in marketing
Autor: Manjit S. Yadav
Publikováno v: AMS Review. 4:1-4
It is an honor and a privilege to serve as Editor ofAMSReview. As I start my term, I would like to discuss my views about the journal, the challenges and opportunities it faces, and its future prospects. I would also like to describe initiatives that
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::15392baee466b48b73a5f8e67d96791d
https://doi.org/10.1007/s13162-014-0059-z
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9
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
Autor: Manjit S. Yadav, Paul A. Pavlou
Publikováno v: Journal of Marketing. 78:20-40
Although an extensive body of research has emerged on marketing in computer-mediated environments, the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework to provide structure and guidan
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ec2dfbedd8006c272441ce7a3197e9cc
https://doi.org/10.1509/jm.12.0020
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10
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions
Autor: Rajan Varadarajan, Sandeep Krishnamurthy, Rajashri Srinivasan, Manjit S. Yadav, Paul A. Pavlou, Tom Krause, Gautham G. Vadakkepatt
Publikováno v: Journal of Interactive Marketing. 24:96-110
During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bf94268eecbdbedf11d1fe782262789e
https://doi.org/10.1016/j.intmar.2010.02.004
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