Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Manijeh Bahrainizad"'
Publikováno v:
مدیریت بازرگانی, Vol 15, Iss 2, Pp 305-333 (2023)
Objective The current concern about food product consumption and demand for green products highlights the need to pay attention to their pricing. The main purpose of this study is to measure the impact of price tags and green labels on the purchase i
Externí odkaz:
https://doaj.org/article/0012a2dcafb54e8cb912d1b56b6b3134
Publikováno v:
مدیریت بازرگانی, Vol 14, Iss 2, Pp 276-299 (2022)
Objective The layout design and atmosphere of online retail websites are strong drivers to attract visitors. One of the important aspects of website designing is the website color because it calls forth various responses from visitors and has a big i
Externí odkaz:
https://doaj.org/article/4235124369ff499e88e450e728efec37
Publikováno v:
Studies in Business and Economics, Vol 15, Iss 2, Pp 175-191 (2020)
Nowadays, with the daily expansion of marketing attractions to create different experiences in the restaurant & fast food industry, unconscious stimuli attracting the major senses might be an effective way to attract the consumers. Understanding thes
Externí odkaz:
https://doaj.org/article/a72aab711d504fae85104ff922d5e766
Publikováno v:
Health Research Journal. 4:63-71
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28992109c5bf638c0789a58c6988fde4
https://doi.org/10.29252/hrjbaq.4.2.63
https://doi.org/10.29252/hrjbaq.4.2.63
Autor:
Manijeh Bahrainizad, Zainab Mehrvarz
Publikováno v:
International Journal of Hospitality and Event Management. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfea571d50298f88a2d7f82f03fbc1cb
https://doi.org/10.1504/ijhem.2022.10053328
https://doi.org/10.1504/ijhem.2022.10053328
Autor:
Manijeh Bahrainizad, Azadeh Rajabi
Publikováno v:
Journal of Islamic Marketing. 9:262-282
Purpose This paper aims to investigate the impact of consumers’ perception of usability of product packaging on impulse buying in terms of its shape, color, material, label and size. Design/methodology/approach A structural equation model was used
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86fd412edc6545c5706190370ab16a39
https://doi.org/10.1108/jima-04-2016-0030
https://doi.org/10.1108/jima-04-2016-0030
Publikováno v:
مدیریت بازرگانی, Vol 10, Iss 2, Pp 253-278 (2018)
One way to influence the consumer behavior is advertising. Different mediums are used to make an effective advertisement, among which using mascots is of very high importance. In this research, the use of animal mascots has been studied, so that the
Externí odkaz:
https://doaj.org/article/4b98161604954e209e15e88a3df1b88b
Publikováno v:
مدیریت بازرگانی, Vol 8, Iss 4, Pp 745-770 (2017)
An individual’s choice for a particular destination depends on it's characteristics and different motivation of visitors. Therefore, in order to identify coastal tourist's profiles and motivation, this research was conducted among tourists who visi
Externí odkaz:
https://doaj.org/article/7c57a734aa9547f2bdc5c7187ae706b3
Publikováno v:
تحقیقات بازار یابی نوین, Vol 5, Iss 3, Pp 161-182 (2016)
Background: With increasing competition and reducing the possibility of exposure to commodities, the possibility of participating in trade exhibition is important hundredfold. Exhibiting a great opportunity for companies provide the goods. The exhibi
Externí odkaz:
https://doaj.org/article/1407025a46bb4d768e1cf04d86c7895f
Publikováno v:
مدیریت بازرگانی, Vol 7, Iss 3, Pp 563-582 (2015)
Today, by increasing use of mobile services, mobile advertising is considered as one of the most important and influential marketing activities. In this regard, advertising activities need to focus on customers and their needs, tendencies and complet
Externí odkaz:
https://doaj.org/article/2c6eeaf060cc4fcc9c81494661dd8a36