Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Manhui Jin"'
Publikováno v:
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p678-682, 5p
Publikováno v:
Journal of Business Research. 107:50-61
Four studies show that promotion (vs. prevention) focus leads to greater counterfeit consumption, and that social functions of attitudes and perceived similarity form a chain mediation underlying these effects. Study 1 links chronic regulatory focus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35c9fb40c653979d41066d09420b6471
https://doi.org/10.1016/j.jbusres.2019.10.026
https://doi.org/10.1016/j.jbusres.2019.10.026
Publikováno v:
Advances in Consumer Research. 2022, Vol. 50, p370-370. 1p.