Zobrazeno 1 - 10
of 105
pro vyhledávání: '"Manfred Schwaiger"'
Publikováno v:
Schmalenbach Journal of Business Research, Vol 76, Iss 1, Pp 1-28 (2023)
Abstract In this study, we investigate whether corporate reputation reduces or amplifies mass media news’ impact on market value. We conceptualize reputation as comprising a prior knowledge, prominence, and favorability component. Additionally, we
Externí odkaz:
https://doaj.org/article/f3e02d04b367468c95aff48734931308
Publikováno v:
Journal of Business Research. 143:346-365
Publikováno v:
Marketing ZFP. 44:3-23
According to agenda-setting theory, the media determine what we have to think about and how we have to think about it. While there is ample evidence that this holds true in social and political contexts, our analysis advises caution when drawing conc
Publikováno v:
Marketing ZFP. 43:3-27
Managing corporate reputation as a pivotal intangible asset has become a key objective for companies, since corporate reputation leads to a variety of favourable outcomes, amongst oth-ers customer loyalty. However, research on the corporate reputatio
Publikováno v:
Journal of Marketing Analytics 10 (1): 3–18 (2022)
Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::02a11da7174f24c9b8b2d435f2652289
https://hdl.handle.net/11420/11388
https://hdl.handle.net/11420/11388
Publikováno v:
Business Research. 13:343-384
Corporate reputation is an important management objective, bearing the potential to create sustainable competitive advantage, and many scholars have studied its impact on firm performance. However, its effect on the cost of equity has only recently b
Publikováno v:
Journal of Public Policy & Marketing. 37:131-141
The issue of digitally retouching models has begun to gain the attention of the public and regulators in multiple parts of the world, with some countries considering legislation or even passing restrictions, including requiring disclosures on retouch
Autor:
Klaus-Peter Künkele, Christian Gassner, Manfred Schwaiger, Tobias Manigold, Lothar Kling, Christian Klein, Diana Weininger, Jörg T. Regula, Philippe Ringler, Matthias E. Lauer, Alexandra Graff-Meyer, Sebastian Fenn, Julia J. Griese, Michael Molhoj, Hubert Kettenberger, Birgit Bossenmaier, Ulrich Brinkmann, Karl-Peter Hopfner, Steffen Dickopf, Claudio Sustmann, Henning Stahlberg, Wolfgang Schaefer
Publikováno v:
mAbs
High specificity accompanied with the ability to recruit immune cells has made recombinant therapeutic antibodies an integral part of drug development. Here we present a generic approach to generate two novel IgG-derived antibody formats that are bas
Publikováno v:
Handbuch Industrie 4.0 und Digitale Transformation ISBN: 9783658245757
Agilitat wird zunehmend als wichtige Fahigkeit fur die Wettbewerbsfahigkeit von Organisationen dargestellt. Dieser Beitrag untersucht in einem ersten Schritt das Konstrukt Agilitat aus einer wissenschaftlichen Perspektive. Durch eine Diskussion unter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2b6728c6b82420672d8f6e9a1a898df
https://doi.org/10.1007/978-3-658-24576-4_26
https://doi.org/10.1007/978-3-658-24576-4_26