THE INFLUENCE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT ATTAYA CAFÉ&RESTO

Autor: Manengal, Gloria F., Lapian, Joyce S.L.H.V., Pandowo, Merinda H. C.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 133-142

Customer loyalty is important in every business’s continuity. Experiential marketing and customer satisfaction are two factors that are important in the understanding of customer loyalty from a business destination, especially any food and beverage

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::1e12a582dc690404cb6cebd842867bfb
https://ejournal.unsrat.ac.id/index.php/emba/article/view/37673