Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Mandana Sediqi"'
Publikováno v:
Management Science Letters, Vol 4, Iss 7, Pp 1391-1396 (2014)
The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran. The study investigates the effects of four factors in
Externí odkaz:
https://doaj.org/article/f82b4ad6c3564a13aeee41a66a7934c9
