Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Mandakini Paruthi"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 138-157 (2023)
Purpose – This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality
Externí odkaz:
https://doaj.org/article/8c14ee8899cd4e58b5a98c0adac72cf7
Publikováno v:
Proceedings, Vol 85, Iss 1, p 10 (2023)
The present study investigates the role of gamification in fostering consumer engagement wherein consumer brand engagement construct has been viewed as a multidimensional construct embracing conscious attention, affection, participation and social co
Externí odkaz:
https://doaj.org/article/0d53f0be690445a0b67aae472aea2cfd
Publikováno v:
Spanish Journal of Marketing - ESIC.
Purpose This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality and
Autor:
Harsandaldeep Kaur, Muhammad Tanveer, Mandakini Paruthi, Zhang Yu, George Thomas, Haider Mahmood
Publikováno v:
Sustainability
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10705, p 10705 (2021)
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10705, p 10705 (2021)
Owing to the novelty and dynamism of mobile phone shopping behavior of adults within the context of contemporary social, technological, and market norms necessitated the need to study this phenomenon frequently. In the same league, there is a pressin
Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help mar
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has esp
Social media has emerged as a dominant digital medium platform in contemporary society. The quick development of social media has instigated changes concerning the way publics to interact with a group of people with similar ideologies, the quality of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d244747c3addc9eb191335070bbd447a
https://doi.org/10.4018/978-1-7998-1791-8.ch005
https://doi.org/10.4018/978-1-7998-1791-8.ch005
Autor:
Harsandaldeep Kaur, Mandakini Paruthi
Publikováno v:
Abhigyan. 35:42-52
Publikováno v:
Telematics and Informatics. 46:101321
With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer brand engagement (CBE), which focuses on the consumer’s investment in their brand interactions, is of rapidly growing importance. Despite growing recognition of