Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Man Dac-Sang"'
Publikováno v:
Business Systems Research, Vol 14, Iss 1, Pp 26-53 (2023)
Customer segmentation has become one of the most innovative ways which help businesses adopt appropriate marketing campaigns and reach targeted customers. The RFM model and machine learning combination have been widely applied in various areas.
Externí odkaz:
https://doaj.org/article/bd1d222c7bc149fdbbb4b48db6cfba6c
