Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Mamula Nikolić, Tatjana"'
Publikováno v:
International Journal of Economics & Law. 12(35):125-147
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1070158
Publikováno v:
Marketing (Beograd. 1991), Vol 53, Iss 1, Pp 37-50 (2022)
The purpose of this paper isto identify the scope of Generation Z's participation in the process of collaboration with brands in Serbia and to study the potentials in the future. Collaboration between Generation Z (GenZ) and brands in the digital wor
Externí odkaz:
https://doaj.org/article/4f988ea41d7c4ef6861991ab37bafb0c
Publikováno v:
Marketing (Beograd. 1991), Vol 52, Iss 1, Pp 43-57 (2021)
The paper deals with the value-based segmentation conducted on Millennials generation in Serbia. It presents the research findings of the five segments of the Serbian Millennials according to their values and life style. The subject of defining the s
Externí odkaz:
https://doaj.org/article/92f1c910cf804c0d94f286edae9cdcef
Publikováno v:
Marketing (Beograd. 1991), Vol 51, Iss 3, Pp 210-218 (2020)
The paper analyses behaviour of Generation Z (GenZ) in the region of Balkans (Serbia, Croatia and Republika Srpska). It presents the survey that was conducted among young people of age between 12 and 25, during December 2019 and January 2020. Total o
Externí odkaz:
https://doaj.org/article/4f8b49588c304cb698fdd37aa61f2c98
Impact of Digital Capabilities on Digital Transformation: The Mediating Role of Digital Citizenship.
Autor:
Slavković, Marko, Pavlović, Katarina, Mamula Nikolić, Tatjana, Vučenović, Tamara, Bugarčić, Marijana
Publikováno v:
Systems; Apr2023, Vol. 11 Issue 4, p172, 19p
Publikováno v:
Journal of Applied Economic Sciences; Spring2020, Vol. 15 Issue 1, p45-55, 11p
Publikováno v:
Sustainability (2071-1050); Feb2021, Vol. 13 Issue 4, p1960-1960, 1p
Publikováno v:
Sustainability (2071-1050); May2020, Vol. 12 Issue 10, p4066, 1p
Publikováno v:
Journal of Women's Entrepreneurship & Education; 2023, Issue 1/2, p51-71, 21p