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Publikováno v:
Bìznes Inform, Vol 7, Iss 498, Pp 345-350 (2019)
The purpose of the article is to review the classical concept of customer experience management, to build the theoretical model of the customer experience management process and to demonstrate in practice, on the example of the brand "Insignia", its
Externí odkaz:
https://doaj.org/article/090b6119df544f969c5977632e396eaf
