Zobrazeno 1 - 10
of 568
pro vyhledávání: '"Malhotra, Naresh"'
Publikováno v:
European Journal of Marketing, 2023, Vol. 57, Issue 5, pp. 1467-1501.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-11-2021-0864
Publikováno v:
In Journal of Business Research February 2019 95:479-490
Autor:
Peterson, Mark1 (AUTHOR) markpete@uwyo.edu, Malhotra, Naresh K.2 (AUTHOR) naresh.malhotra@scheller.gatech.edu
Publikováno v:
International Journal of Advertising. Feb2023, Vol. 42 Issue 2, p288-316. 29p. 2 Diagrams, 6 Charts, 2 Graphs.
Autor:
Malhotra, Naresh K., Uslay, Can
Publikováno v:
Journal of Business Strategy, 2018, Vol. 39, Issue 5, pp. 14-21.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-03-2018-0038
Autor:
Chahine, Salim, Malhotra, Naresh K.
Publikováno v:
European Journal of Marketing, 2018, Vol. 52, Issue 7/8, pp. 1526-1549.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2017-0718
The impact of marketing activities on service brand equity : The mediating role of evoked experience
Publikováno v:
European Journal of Marketing, 2018, Vol. 52, Issue 3/4, pp. 596-618.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-05-2016-0262