Improving service-center employees’ performance by means of a sport sponsorship

Autor: Malene Josty, Ulrik Wagner, Kristian Rune Hansen, Mette Lund Kristensen

Publikováno v: Wagner, U, Hansen, K R, Kristensen, M L & Josty, M 2019, ' Improving service-center employees’ performance by means of a sport sponsorship ', International Journal of Sports Marketing & Sponsorship, vol. 20, no. 1, pp. 43-60 . https://doi.org/10.1108/IJSMS-10-2017-0109

PurposeSponsorships targeting an internal audience, e.g. employees, are still under-researched. The purpose of this paper is to investigate how employees perceive and evaluate a sponsorship that is designed with the purpose of improving customer serv

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::955dae938b1397986191651fb0b7c9f9
https://findresearcher.sdu.dk:8443/ws/files/151507461/Pre_print_IJSMS.pdf