Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Malek alsoud"'
Autor:
Muzaffar Asad, Mohammed Ali Bait Ali Sulaiman, Ali Mohsin Salim Ba Awain, Malek Alsoud, Zafrul Allam, Muhammad Uzair Asif
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Purpose Green practices recently gained attention for performance whereas financial and market performance has hardly been addressed by the researchers. Based on dynamic capability theory and resource-based view, we hypothesized that green entreprene
Externí odkaz:
https://doaj.org/article/3868e81444df485682ba93898e56aeb2
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100258- (2024)
Despite the metaverse's potential to transform digital business, there remains a scarcity of research investigating on how content marketing affects users' intention to use the metaverse. This study aimed to identify if entertainment content marketin
Externí odkaz:
https://doaj.org/article/749c95e3209949848fd1aff41ff3dbf7
Publikováno v:
Heliyon, Vol 10, Iss 9, Pp e29544- (2024)
Despite the potential of meta-education to transform higher education, there remains a scarcity of research investigating students' adoption intentions. This study aimed to identify factors influencing students' intentions to adopt meta-education usi
Externí odkaz:
https://doaj.org/article/3f57c5259f394002a8d02433113554a3
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 4, Pp 2677-2684 (2024)
Previously, studies reported inconclusive findings while analyzing the influence of factors affecting online purchase intention. Also, most studies were conducted in the context of developed countries, limiting us to a specific context. Hence, for co
Externí odkaz:
https://doaj.org/article/cc1f03183608407d8c38dcd5b53ede02
Autor:
Malek Alsoud, Sabri Mahmoud Alfdool, Ali Trawnih, Abdullah Saleh Helalat, lu'ay Al-Mu'ani, Nihaiah Mahrakani
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 2, Pp 677-686 (2023)
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed
Externí odkaz:
https://doaj.org/article/e94e093053e742e3b55f9a3975d88cab
Publikováno v:
International Journal of Data and Network Science, Vol 6, Iss 4, Pp 1471-1484 (2022)
The engagement between customers and brands is being transformed by artificial intelligence (AI). However, there has been little study into AI-powered customer experiences; hence, this research aims to examine how the incorporation of AI in purchasin
Externí odkaz:
https://doaj.org/article/9b215b0f55004e3ba9a64ab4627483c4
Publikováno v:
International Journal of Data and Network Science, Vol 6, Iss 3, Pp 973-982 (2022)
Recently, the credibility of digital reviews has played an essential role in the shopper's buying behaviors and decisions. Since there is a dearth of experimental research about the shoppers' credibility evaluation regarding digital reviews, this stu
Externí odkaz:
https://doaj.org/article/09800632f06d401a9a9bf52c286e8a8a
Publikováno v:
International Journal of Data and Network Science, Vol 6, Iss 2, Pp 285-294 (2022)
Social commerce is a first-generation platform that uses a variety of social attributes to attract the attention of internet users. The impact of platform interactivity components; Content Usefulness, Engaging, Real-time communication, and E-wom on c
Externí odkaz:
https://doaj.org/article/94687014afa1466ea860e930e85a59bd
Autor:
Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy, Malek Alsoud
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 8, Iss 3, Pp 136- (2022)
ABSTRACT: Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers’ uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, b
Externí odkaz:
https://doaj.org/article/cd164cbac35e4c929be8fada5fee492e
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1353-1368 (2021)
The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the custome
Externí odkaz:
https://doaj.org/article/cff5542e0ef442188a806049c89a846b