Les séniors et les jeunes évaluent-ils différemment les publicités ? Prise en compte du contexte de programmation télévisée et du vieillissement affectif

Autor: Malek, Faten, Mouelhi, Norchene Ben Dahmane, Droulers, Olivier

Publikováno v: Décisions Marketing, 2014 Oct 01(76), 93-106.

Externí odkaz: https://www.jstor.org/stable/44815323

Effect of store atmospherics on employees' reactions

Autor: Skandrani, Hamida, Ben Dahmane Mouelhi, Norchène, Malek, Faten

Publikováno v: International Journal of Retail & Distribution Management, 2011, Vol. 39, Issue 1, pp. 51-67.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/09590551111104477

Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs

Autor: Droulers, Olivier, Lacoste-Badie, S., Malek, Faten

Publikováno v: Psychology and Marketing
Psychology and Marketing, Wiley, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩
Psychology and Marketing, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩
Psychology & Marketing
Psychology & Marketing, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩

International audience; The marketing literature on program context includes several studies on the influence of program-induced positive and negative emotions on the evaluation of embedded television advertisements. While the majority of these studi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::dc2fe5abf98878d48d22679f57811049
http://hdl.handle.net/20.500.12210/19023

Influence of a sad program context on the process of advertising persuasion among younger and older adults.

Autor: Lacoste-Badie, Sophie¹ sophie.lacoste-badie@univ-rennes1.fr, Malek, Faten², Droulers, Olivier¹

Publikováno v: Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). 2013, Vol. 28 Issue 1, p5-24. 20p.